Public Affairs Procedures - Revision history

Dpanowic: Replaced content with "For questions about Strategic Communications Procedures and Processes, please contact [https://www.unmc.edu/strategic-communications/index.html Strategic Communications]."

2021-12-03T16:13:29Z

Replaced content with "For questions about Strategic Communications Procedures and Processes, please contact [https://www.unmc.edu/strategic-communications/index.html Strategic Communications]."

Show changes

Daniel.carlson: Updated broken links

2020-02-19T22:45:24Z

Updated broken links

← Older revision		Revision as of 17:45, February 19, 2020
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	== University of Nebraska Logo and Seal ==		== University of Nebraska Logo and Seal ==

	Anyone involved in the production of materials with the official logo should follow the guidelines set forth in the [~~http~~://~~www.~~nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook]. Questions should be directed to the UNMC Department of Public Affairs.		Anyone involved in the production of materials with the official logo should follow the guidelines set forth in the [https://nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook]. Questions should be directed to the UNMC Department of Public Affairs.

	== News Media ==		== News Media ==

Afaylor: /* News Media */

2012-07-31T20:39:03Z

News Media

← Older revision		Revision as of 15:39, July 31, 2012
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	:See UNMC Policy No. 6030, [[Informed Consent for UNMC Media \| Informed Consent for UNMC Media Production and Distribution]] and related procedures.		:See UNMC Policy No. 6030, [[Informed Consent for UNMC Media \| Informed Consent for UNMC Media Production and Distribution]] and related procedures.
	:
	:Permission to videotape, photograph or interview UNMC faculty, staff, students or patients should be coordinated through UNMC Department of Public Affairs media relations staff. In accordance with HIPPA, media requests to interview patients will first require a physician’s or health care professionals’ approval and initiation in order to find an appropriate patient for the interview. When the physician/health care professional receives a verbal consent from the patient for an interview, the patient will be asked to sign a UNMC/The Nebraska Medical Center Media Authorization Form before conducting the interview. The interview shall not proceed unless the patient has signed the form. The patient shall receive a copy of the form and UNMC also shall file the form.		:Permission to videotape, photograph or interview UNMC faculty, staff, students or patients should be coordinated through UNMC Department of Public Affairs media relations staff. In accordance with HIPPA, media requests to interview patients will first require a physician’s or health care professionals’ approval and initiation in order to find an appropriate patient for the interview. When the physician/health care professional receives a verbal consent from the patient for an interview, the patient will be asked to sign a UNMC/The Nebraska Medical Center Media Authorization Form before conducting the interview. The interview shall not proceed unless the patient has signed the form. The patient shall receive a copy of the form and UNMC also shall file the form.
	#Media visits on campus		#Media visits on campus
	#:UNMC Department of Public Affairs media relations staff shall escort media on campus. Media who arrive on campus unannounced shall contact a member of the UNMC Department of Public Affairs media relations staff and await escort.		:* UNMC Department of Public Affairs media relations staff shall escort media on campus. Media who arrive on campus unannounced shall contact a member of the UNMC Department of Public Affairs media relations staff and await escort.
	#:UNMC Department of Public Affairs media relations staff shall notify campus security of known media campus visits during and after business hours.		:* UNMC Department of Public Affairs media relations staff shall notify campus security of known media campus visits during and after business hours.

	== Endorsements ==		== Endorsements ==

Afaylor: /* Advertising */

2012-07-31T20:30:27Z

Advertising

← Older revision		Revision as of 15:30, July 31, 2012
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	# Purpose of advertising		# Purpose of advertising
	:# Advertising, in terms of this policy, shall refer to the following:		:# Advertising, in terms of this policy, shall refer to the following:
	::* Paid advertising, including display ads in newspapers		:::* Paid advertising, including display ads in newspapers
	:		:::* Billboards
	::* Billboards		:::* Recruitment notices
	:		:::* Radio and TV ads
	::* Recruitment notices		:::* Classified ads in telephone directories (display ads in yellow pages)
	:		:::* Any other forms of paid advertising
	::* Radio and TV ads
	:
	::* Classified ads in telephone directories (display ads in yellow pages)
	::* Any other forms of paid advertising
	:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:		:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:
	::* Public education about available services		:::* Public education about available services
	::* Public education about health education classes, health promotion, wellness or illness prevention		:::* Public education about health education classes, health promotion, wellness or illness prevention
	::* Public accountability regarding UNMC’s use of community and state resources		:::* Public accountability regarding UNMC’s use of community and state resources
	::* Maintaining or increasing market share		:::* Maintaining or increasing market share
	::* Enhancing fund raising or public opinion campaigns		:::* Enhancing fund raising or public opinion campaigns
	::* Recruiting employees or students		:::* Recruiting employees or students
	::* Medical staff support		:::* Medical staff support
	::* Recruiting research project participants		:::* Recruiting research project participants
	# Acceptable content of advertising and comparisons		# Acceptable content of advertising and comparisons
	:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.		:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.
	:# Because comparative advertising typically involves the greatest risk of legal exposure, it may be appropriate to have such advertising reviewed by legal counsel. Direct comparisons between UNMC and other institutions should not be made unless they can be measured and substantiated.		:# Because comparative advertising typically involves the greatest risk of legal exposure, it may be appropriate to have such advertising reviewed by legal counsel. Direct comparisons between UNMC and other institutions should not be made unless they can be measured and substantiated.
	:# Advertising should:		:# Advertising should:
	::# Show strengths such as a research base		:::# Show strengths such as a research base
	::# Describe unique programs		:::# Describe unique programs
	::# Target specific groups without making exaggerated claims or creating unjustified expectations		:::# Target specific groups without making exaggerated claims or creating unjustified expectations
	:# In keeping with a more responsible mission, our standard of advertising should not be strident or divisive but informative, credible and positive		:# In keeping with a more responsible mission, our standard of advertising should not be strident or divisive but informative, credible and positive
	#Approval process		#Approval process

Afaylor: /* Advertising */

2012-07-31T20:28:05Z

Advertising

← Older revision		Revision as of 15:28, July 31, 2012
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	# Purpose of advertising		# Purpose of advertising
	:# Advertising, in terms of this policy, shall refer to the following:		:# Advertising, in terms of this policy, shall refer to the following:
	:* Paid advertising, including display ads in newspapers		::* Paid advertising, including display ads in newspapers
			:
	:* Billboards		::* Billboards
			:
	:* Recruitment notices		::* Recruitment notices
			:
	:* Radio and TV ads		::* Radio and TV ads
			:
	:* Classified ads in telephone directories (display ads in yellow		::* Classified ads in telephone directories (display ads in yellow pages)
	pages)		::* Any other forms of paid advertising
	:* Any other forms of paid advertising
	:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:		:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:
	:* Public education about available services		::* Public education about available services
	:* Public education about health education classes, health promotion, wellness or illness prevention		::* Public education about health education classes, health promotion, wellness or illness prevention
	:* Public accountability regarding UNMC’s use of community and state resources		::* Public accountability regarding UNMC’s use of community and state resources
	:* Maintaining or increasing market share		::* Maintaining or increasing market share
	:* Enhancing fund raising or public opinion campaigns		::* Enhancing fund raising or public opinion campaigns
	:* Recruiting employees or students		::* Recruiting employees or students
	:* Medical staff support		::* Medical staff support
	:* Recruiting research project participants		::* Recruiting research project participants
	# Acceptable content of advertising and comparisons		# Acceptable content of advertising and comparisons
	:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.		:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.

Afaylor: /* Advertising */

2012-07-31T20:27:01Z

Advertising

← Older revision		Revision as of 15:27, July 31, 2012
Line 7:		Line 7:
	# Purpose of advertising		# Purpose of advertising
	:# Advertising, in terms of this policy, shall refer to the following:		:# Advertising, in terms of this policy, shall refer to the following:
	::# Paid advertising, including display ads in newspapers		:* Paid advertising, including display ads in newspapers
	::# Billboards
	::# Recruitment notices		:* Billboards
	::# Radio and TV ads
	::# Classified ads in telephone directories (display ads in yellow pages)		:* Recruitment notices
	::# Any other forms of paid advertising
			:* Radio and TV ads

			:* Classified ads in telephone directories (display ads in yellow
			pages)
			:* Any other forms of paid advertising
	:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:		:# In keeping with advertising guidelines developed by the American Association of Medical Colleges, UNMC may advertise for the following purposes:
	::# Public education about available services		:* Public education about available services
	::# Public education about health education classes, health promotion, wellness or illness prevention		:* Public education about health education classes, health promotion, wellness or illness prevention
	::# Public accountability regarding UNMC’s use of community and state resources		:* Public accountability regarding UNMC’s use of community and state resources
	::# Maintaining or increasing market share		:* Maintaining or increasing market share
	::# Enhancing fund raising or public opinion campaigns		:* Enhancing fund raising or public opinion campaigns
	::# Recruiting employees or students		:* Recruiting employees or students
	::# Medical staff support		:* Medical staff support
	::# Recruiting research project participants		:* Recruiting research project participants
	# Acceptable content of advertising and comparisons		# Acceptable content of advertising and comparisons
	:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.		:# The content of UNMC advertising must be measured primarily by the criteria of truth and accuracy. False or misleading statements or statements that would lead an uniformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy must be beyond question.

Afaylor: /* News Media */

2012-07-31T18:52:49Z

News Media

← Older revision		Revision as of 13:52, July 31, 2012
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	# Initial contact made with news media<br \><br \>		# Initial contact made with news media<br \><br \>

	All contact made with news media will be initiated by the UNMC Department of Public Affairs media relations staff. Faculty, staff or students with story ideas shall relay them to media relations staff in the department who will, if appropriate, proceed to coordinate the story between the individual who initiated it and the media. Should a UNMC Department of Public Affairs media relations representative need to be reached after business hours (8 a.m. to 5 p.m.) due to emergency or routine nature, contact shall be made through the university operator at 559-4000. A media relations representative can be paged.		:All contact made with news media will be initiated by the UNMC Department of Public Affairs media relations staff. Faculty, staff or students with story ideas shall relay them to media relations staff in the department who will, if appropriate, proceed to coordinate the story between the individual who initiated it and the media. Should a UNMC Department of Public Affairs media relations representative need to be reached after business hours (8 a.m. to 5 p.m.) due to emergency or routine nature, contact shall be made through the university operator at 559-4000. A media relations representative can be paged.
	# Audiovisual, photographic recording or interviews by news media		# Audiovisual, photographic recording or interviews by news media

	See UNMC Policy No. 6030, [Informed Consent for UNMC Media \| Informed Consent for UNMC Media Production and Distribution] and related procedures.		:See UNMC Policy No. 6030, [[Informed Consent for UNMC Media \| Informed Consent for UNMC Media Production and Distribution]] and related procedures.
			:
	Permission to videotape, photograph or interview UNMC faculty, staff, students or patients should be coordinated through UNMC Department of Public Affairs media relations staff. In accordance with HIPPA, media requests to interview patients will first require a physician’s or health care professionals’ approval and initiation in order to find an appropriate patient for the interview. When the physician/health care professional receives a verbal consent from the patient for an interview, the patient will be asked to sign a UNMC/The Nebraska Medical Center Media Authorization Form before conducting the interview. The interview shall not proceed unless the patient has signed the form. The patient shall receive a copy of the form and UNMC also shall file the form.		:Permission to videotape, photograph or interview UNMC faculty, staff, students or patients should be coordinated through UNMC Department of Public Affairs media relations staff. In accordance with HIPPA, media requests to interview patients will first require a physician’s or health care professionals’ approval and initiation in order to find an appropriate patient for the interview. When the physician/health care professional receives a verbal consent from the patient for an interview, the patient will be asked to sign a UNMC/The Nebraska Medical Center Media Authorization Form before conducting the interview. The interview shall not proceed unless the patient has signed the form. The patient shall receive a copy of the form and UNMC also shall file the form.
	#Media visits on campus		#Media visits on campus
	#:UNMC Department of Public Affairs media relations staff shall escort media on campus. Media who arrive on campus unannounced shall contact a member of the UNMC Department of Public Affairs media relations staff and await escort.		#:UNMC Department of Public Affairs media relations staff shall escort media on campus. Media who arrive on campus unannounced shall contact a member of the UNMC Department of Public Affairs media relations staff and await escort.
	#:UNMC Department of Public Affairs media relations staff shall notify campus security of known media campus visits during and after business hours.		#:UNMC Department of Public Affairs media relations staff shall notify campus security of known media campus visits during and after business hours.

	== Endorsements ==		== Endorsements ==

Afaylor: /* Distribution of Newspapers and Periodicals on Campus */

2012-07-31T18:46:13Z

Distribution of Newspapers and Periodicals on Campus

← Older revision		Revision as of 13:46, July 31, 2012
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	# Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus.		# Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus.
	# Distribution		# Distribution
	* :# Distribution of vended and non-vended newspapers and periodicals will be limited to areas identified by the vice-chancellor for business and finance or a designee.		:* Distribution of vended and non-vended newspapers and periodicals will be limited to areas identified by the vice-chancellor for business and finance or a designee.
	* :# Newspapers and periodicals must be placed in containers suited to surroundings and must be regularly restocked and maintained by the publisher. Containers also must be approved by the UNMC Department of Public Affairs and the business and finance office.		:* Newspapers and periodicals must be placed in containers suited to surroundings and must be regularly restocked and maintained by the publisher. Containers also must be approved by the UNMC Department of Public Affairs and the business and finance office.

	== University of Nebraska Logo and Seal ==		== University of Nebraska Logo and Seal ==

Afaylor: /* Distribution of Newspapers and Periodicals on Campus */

2012-07-31T18:45:46Z

Distribution of Newspapers and Periodicals on Campus

← Older revision		Revision as of 13:45, July 31, 2012
Line 42:		Line 42:
	# Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus.		# Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus.
	# Distribution		# Distribution
	:# Distribution of vended and non-vended newspapers and periodicals will be limited to areas identified by the vice-chancellor for business and finance or a designee.		* :# Distribution of vended and non-vended newspapers and periodicals will be limited to areas identified by the vice-chancellor for business and finance or a designee.
	:# Newspapers and periodicals must be placed in containers suited to surroundings and must be regularly restocked and maintained by the publisher. Containers also must be approved by the UNMC Department of Public Affairs and the business and finance office.		* :# Newspapers and periodicals must be placed in containers suited to surroundings and must be regularly restocked and maintained by the publisher. Containers also must be approved by the UNMC Department of Public Affairs and the business and finance office.

	== University of Nebraska Logo and Seal ==		== University of Nebraska Logo and Seal ==

Afaylor: /* Advertising */

2012-07-31T16:46:40Z

Advertising

← Older revision		Revision as of 11:46, July 31, 2012
Line 6:		Line 6:

	# Purpose of advertising		# Purpose of advertising
	#: Advertising, in terms of this policy, shall refer to the following:		:# Advertising, in terms of this policy, shall refer to the following:
	::# Paid advertising, including display ads in newspapers		::# Paid advertising, including display ads in newspapers
	::# Billboards		::# Billboards
Line 37:		Line 37:
	:# Ads which contain inaccurate or misleading information that do not reflect professionalism, that do not reflect strategic goals and objectives or contain information offensive to a race, ethnicity, age, physically-challenged, sex or religion will be withheld until the information is appropriately revised.		:# Ads which contain inaccurate or misleading information that do not reflect professionalism, that do not reflect strategic goals and objectives or contain information offensive to a race, ethnicity, age, physically-challenged, sex or religion will be withheld until the information is appropriately revised.
	:# After approval by the UNMC Department of Public Affairs, a purchase requisition will be forwarded to the purchasing department for processing.		:# After approval by the UNMC Department of Public Affairs, a purchase requisition will be forwarded to the purchasing department for processing.

	== Distribution of Newspapers and Periodicals on Campus ==		== Distribution of Newspapers and Periodicals on Campus ==