Web Governance: Difference between revisions

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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cellular Phone]] | [[Off-campus Graphic Design and Related Printing]] | [[Off-campus Photography]] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]]
[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [https://nebraska.edu/-/media/unca/docs/offices-and-policies/policies/policies/university-of-nebraska-travel-policy.pdf NU Travel Policy] | [[Travel Restrictions]] for Nebraska Medicine and UNMC | [https://fleetmanagement.unl.edu/policies NU Fleet Management Policies] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cell Phone]] | [[Off-campus Graphic Design and Related Printing]] | [https://wiki.unmc.edu/index.php/Off-campus_Photography Off-campus Photography, Videography] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | |[https://nebraska.edu/-/media/unca/docs/offices-and-policies/policies/policies/bf-01-moving-relocation-policy.pdf University of Nebraska Moving Relocation Policy] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]]
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Policy No: '''6090'''<br />
Policy No: '''6090'''<br />
Effective Date: '''DRAFT'''<br />
Effective Date: '''11/16/21'''<br />
Revised Date: <br />
Revised Date: <br />
Reviewed Date: ''' ''' <br />
Reviewed Date: ''' ''' <br />
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In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br />
In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br />


Senior leadership has reviewed and approved these governance policies. Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group.
Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group.
==Digital Communications Core Values==
==Digital Communications Core Values==
===Audience-Centered===
===Audience-Centered===
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br />
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br />


Primary audiences for UNMC’s web presence include:
Primary audiences for UNMC’s external web presence include:
#Prospective students
#Prospective students
#Prospective faculty/researchers
#Prospective faculty/researchers
Secondary audiences for UNMC’s web presence include:
Secondary audiences for UNMC’s external web presence include:
#Prospective staff
#Prospective staff
#Current students
#Current students
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#Alumni
#Alumni
#The local community
#The local community
#Patients (This audience primarily fall to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.)
#Patients (This audience primarily falls to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.)
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br />
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br />


The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br />
The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br />


University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website has been designed to best serve all audiences by focusing on our website visitors’ needs. These user-centered design principles have been implemented in tandem with usability testing.
University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website shall be designed to best serve all audiences by focusing on our website visitors’ needs. User-centered design principles shall be implemented in tandem with usability testing.
 
===Brand Consistent===
===Brand Consistent===
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding.
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding.
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*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service.
*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service.
====Other IT responsibilities include:====
====Other IT responsibilities include:====
*Administrating new and existing user accounts in Hannon Hill Cascade and WordPress.
*Administrating new and existing user accounts for website editors.  
*Building unit-or department-level site structures in the content management system.
*Building unit-or department-level site structures in the content management system.
*Providing ongoing training in the content management system for authors, editors, and publishers.
*Providing ongoing training in the content management system for authors, editors, and publishers.
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| iEXCEL || Library
| iEXCEL || Library
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|Student Success
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====Meeting Cadence====
====Meeting Cadence====
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==Additional Information==
==Additional Information==
*[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668
*[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668
*Information Technology, 402-559-
*[mailto:dapadgett@nebraskamed.com Information Technology], DevOps, 402-559-2059
*UNMC Policy No. 6001, [[Strategic Communications]]
*UNMC Policy No. 6001, [[Strategic Communications]]
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution]
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution]

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