Web Governance: Difference between revisions

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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Public Affairs]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cellular Phone]] | [[Off-campus Graphic Design and Related Printing]] | [[Off-campus Photography]] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]]
[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [https://nebraska.edu/-/media/unca/docs/offices-and-policies/policies/policies/university-of-nebraska-travel-policy.pdf NU Travel Policy] | [[Travel Restrictions]] for Nebraska Medicine and UNMC | [https://fleetmanagement.unl.edu/policies NU Fleet Management Policies] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cell Phone]] | [[Off-campus Graphic Design and Related Printing]] | [https://wiki.unmc.edu/index.php/Off-campus_Photography Off-campus Photography, Videography] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]] | [[Student Fee Administration]]
<br /><br />
<br /><br />
Policy No: '''6090'''<br />
Policy No: '''6090'''<br />
Effective Date: '''DRAFT'''<br />
Effective Date: '''11/16/21'''<br />
Revised Date: <br />
Revised Date: <br />
Reviewed Date: ''' ''' <br />
Reviewed Date: ''' ''' <br />
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In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br />
In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br />


Senior leadership has reviewed and approved these governance policies. Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group.
Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group.
==Digital Communications Core Values==
==Digital Communications Core Values==
===Audience-Centered===
===Audience-Centered===
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br />
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br />


Primary audiences for UNMC’s web presence include:
Primary audiences for UNMC’s external web presence include:
#Prospective students
#Prospective students
#Prospective faculty/researchers
#Prospective faculty/researchers
Secondary audiences for UNMC’s web presence include:
Secondary audiences for UNMC’s external web presence include:
#Prospective staff
#Prospective staff
#Current students
#Current students
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#Alumni
#Alumni
#The local community
#The local community
#Patients (This audience primarily fall to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.)
#Patients (This audience primarily falls to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.)
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br />
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br />


The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br />
The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br />


University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website has been designed to best serve all audiences by focusing on our website visitors’ needs. These user-centered design principles have been implemented in tandem with usability testing.
University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website shall be designed to best serve all audiences by focusing on our website visitors’ needs. User-centered design principles shall be implemented in tandem with usability testing.
 
===Brand Consistent===
===Brand Consistent===
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding.
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding.
===Accessible and Secure===
===Accessible and Secure===
UNMC digital content must be accessible to all site visitors, including those with disabilities. Official UNMC sites must follow current legal guidelines, at both the national and state levels.  
UNMC digital content must be accessible to all site visitors, including those with disabilities. Official UNMC sites must follow current legal guidelines, at both the national and state levels.  
Accessibility is covered in our Web Style Guide and required training courses.<br />
Accessibility is covered in our [https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide] and required training courses.<br />


Presentation of digital content should be optimized for all reasonable consumption situations: tablets, smartphones, non-smartphones and other mobile devices, different modern browser brands and versions, and various connectivity speeds.<br />
Presentation of digital content should be optimized for all reasonable consumption situations: tablets, smartphones, non-smartphones and other mobile devices, different modern browser brands and versions, and various connectivity speeds.<br />
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===Strategic Communications’ Responsibilities===
===Strategic Communications’ Responsibilities===
Strategic Communications’ responsibilities fall into two categories: general oversight and fee-based services.
Strategic Communications’ responsibilities fall into two categories: general oversight and fee-based services.
====General Oversite====
====General Oversight====
*Managing brand consistency for all aspects of content, design and visual identity on the public website.
*Managing brand consistency for all aspects of content, design and visual identity on the public website.
*Providing editorial oversight for the site’s tone, voice, themes and messaging.
*Providing editorial oversight for the site’s tone, voice, themes and messaging.
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*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service.
*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service.
====Other IT responsibilities include:====
====Other IT responsibilities include:====
*Administrating new and existing user accounts in Hannon Hill Cascade and WordPress.
*Administrating new and existing user accounts for website editors.  
*Building unit-or department-level site structures in the content management system.
*Building unit-or department-level site structures in the content management system.
*Providing ongoing training in the content management system for authors, editors, and publishers.
*Providing ongoing training in the content management system for authors, editors, and publishers.
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|-
|-
| iEXCEL || Library
| iEXCEL || Library
|-
|Student Success
|}
|}
====Meeting Cadence====
====Meeting Cadence====
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The advisory group's responsibilities include:
The advisory group's responsibilities include:
*Identifying issues and opportunities related to improving UNMC’s web presence. These opportunities include requests for content management system template modifications, new visual design needs, new tools, and other new features.
*Identifying issues and opportunities related to improving UNMC’s web presence. These opportunities include requests for content management system template modifications, new visual design needs, new tools, and other new features.
*Providing peer-t0-peer support and expertise.
*Providing peer-to-peer support and expertise.
*Sharing ideas and discussing site development issues.
*Sharing ideas and discussing site development issues.
*Serving as liaisons between their areas and Strategic Communications, Information Technology, and the Web Governance Board.
*Serving as liaisons between their areas and Strategic Communications, Information Technology, and the Web Governance Board.
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*Official responsibility: web management duties should be a formal part of a content contributor's job description.
*Official responsibility: web management duties should be a formal part of a content contributor's job description.
The process for gaining content contributor access includes the following:
The process for gaining content contributor access includes the following:
*Please have your supervisor complete an authorization form that confirms your role as a content contributor for your area.
*Please have your supervisor complete an [https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 authorization form] that confirms your role as a content contributor for your area.
*Strategic Communications will assign you to online training modules. These courses also are available on-demand in [nebraska.bridgeapp.com UNMC Web Content Management].
*Strategic Communications will assign you to [https://nebraska.bridgeapp.com/learner/courses online training modules]. These courses also are available on-demand in nebraska.bridgeapp.com under UNMC Web Content Management.
Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system.
Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system.


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Completing the modules will require a total of roughly five hours.
Completing the modules will require a total of roughly five hours.
====Changing Section-Wide Navigation and Creating New Sections or Pages====
====Changing Section-Wide Navigation and Creating New Sections or Pages====
To make changes to section-wide navigation, create new pages, or make substantial changes to existing pages, content contributors need to consult with Strategic Communications by submitting a simple request form. As a general principle, any new page or set of pages must have four items in place:
To make changes to section-wide navigation, create new pages, or make substantial changes to existing pages, content contributors need to consult with Strategic Communications by submitting [https://forms.monday.com/forms/e660cfff974956f0522ba3dcf7e8d58b?r=use1 a simple request form]. As a general principle, any new page or set of pages must have four items in place:
*A clear audience or set of audiences
*A clear audience or set of audiences
*A clear content strategy
*A clear content strategy
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Content contributors whose accounts remain inactive for more than one year will be notified that their access will be removed by Information Technology.
Content contributors whose accounts remain inactive for more than one year will be notified that their access will be removed by Information Technology.
==Web Content Classifications==
==Web Content Classifications==
===[UNMC.edu]===
===UNMC.edu===
Web content representing the work of UNMC and its faculty, researchers and staff is presented within unmc.edu and the Cascade content management system. This environment automatically applies UNMC branding and visual identity.<br />
Web content representing the work of UNMC and its faculty, researchers and staff is presented within unmc.edu and the Cascade content management system. This environment automatically applies UNMC branding and visual identity.<br />


There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br />
There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br />


Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via request form. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu ¬– is reserved for web applications and may not be used without permission from Strategic Communications and Information Technology.
Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf request form]. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu is reserved for web applications and may not be used without permission from Strategic Communications and Information Technology. [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Follow these procedures to submit a request].
===Intranet===
===Intranet===
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications.
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications.
Content intended solely for the internal UNMC community should be placed on info.unmc.edu, rather than www.unmc.edu, which is intended for our external audiences. Linking from www.unmc.edu to content on info.unmc.edu should be avoided so that our external audiences are not confronted with a log-in in order to reach content. <br />
Content intended solely for the internal UNMC community should be placed on [[http://www.unmc.edu/ info.unmc.edu]], rather than [[http://www.unmc.edu/ www.unmc.edu], which is intended for our external audiences. Linking from www.unmc.edu to content on info.unmc.edu should be avoided so that our external audiences are not confronted with a log-in in order to reach content. <br />


An exception is allowed for the use of audience gateways on www.unmc.edu for internal audiences, such as current students, faculty and staff. When included in an audience gateway, links to password-protected content is allowed.
An exception is allowed for the use of audience gateways on www.unmc.edu for internal audiences, such as current students, faculty and staff. When included in an audience gateway, links to password-protected content is allowed.
===Blogs===
===Blogs===
Requests for blogs will be handled within the UNMC-branded instance of WordPress. Requests may be submitted to Strategic Communications via this form.
Requests for blogs will be handled within the UNMC-branded instance of WordPress. Requests may be submitted to Strategic Communications via [https://forms.monday.com/forms/b3429f0f34008944f0f7e1bf418d5cd2?r=use1 this form].
===Sites for Student Organizations===
===Sites for Student Organizations===
Student organizations may establish a webpage on Engage, a campus-wide tool provided by the Office of Community Engagement.
Student organizations may establish a webpage on [https://unmc.campuslabs.com/engage/?_gl=1*o4lmjv*_ga*MTc1NTE0NTA2NC4xNjAyMjAzMjI1*_ga_3LZQRMBM9Z*MTYzMTMxNTUzMC44LjAuMTYzMTMxNTUzMC4w Engage], a campus-wide tool provided by the Office of Community Engagement.
===Contracted Sites===
===Contracted Sites===
Contracted sites and applications include online services and other websites that are sponsored by, endorsed by, or created on authority of the institution or any of its departments or administrative units but that aren't hosted or managed in our content management system. Examples include the UNMC jobs site and the UNMC brand guidelines site.<br />
Contracted sites and applications include online services and other websites that are sponsored by, endorsed by, or created on authority of the institution or any of its departments or administrative units but that aren't hosted or managed in our content management system. Examples include the [https://unmc.campuslabs.com/engage/?_gl=1*o4lmjv*_ga*MTc1NTE0NTA2NC4xNjAyMjAzMjI1*_ga_3LZQRMBM9Z*MTYzMTMxNTUzMC44LjAuMTYzMTMxNTUzMC4w UNMC jobs] site and the [https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise.<br />


The IT Architecture Review board must perform a solution assessment and risk assessment before any unit purchases or subscribes to a service from a contracted site or application.<br />
The [https://info.unmc.edu/its-security/services/third-party-risk.html IT Architecture Review] board must perform a solution assessment and risk assessment before any unit purchases or subscribes to a service from a contracted site or application.<br />


While contracted sites and applications are hosted externally, they must adhere to our branding, web standards and guidelines, as detailed in the Web Style Guide. Any exceptions or deviations must be approved in advance by Strategic Communications. When subscribing to a contracted site or application, units must, at minimum, subscribe to a level that allows removal of the vendor’s branding, commonly referred to as white labeling.<br />
While contracted sites and applications are hosted externally, they must adhere to our branding, web standards and guidelines, as detailed in the [https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide]. Any exceptions or deviations must be approved in advance by Strategic Communications. When subscribing to a contracted site or application, units must, at minimum, subscribe to a level that allows removal of the vendor’s branding, commonly referred to as white labeling.<br />


Contracted sites and applications also must comply with federal accessibility requirements like all other institutional sites.<br />
Contracted sites and applications also must comply with federal accessibility requirements like all other institutional sites.<br />
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Units that publish information on a contracted site or application are responsible for ensuring the currency, factual accuracy and editorial quality of all information presented on the site.
Units that publish information on a contracted site or application are responsible for ensuring the currency, factual accuracy and editorial quality of all information presented on the site.
==Web Publishing Tools==
==Web Publishing Tools==
In addition t0 UNMC’s two enterprise-level content management systems — Hannon Hill Cascade Server and WordPress — UNMC also has enterprise accounts with a number of related tools and services that include:
In addition to UNMC’s two enterprise-level content management systems — Hannon Hill Cascade Server and WordPress — UNMC also has enterprise accounts with a number of related tools and services that include:
*Accessibility, Broken Links, and Other Issues: SiteImprove
*Accessibility, Broken Links, and Other Issues: SiteImprove
*Search: Google Custom Search (eventually, Elastic Search)
*Search: Google Custom Search (eventually, Elastic Search)
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*E-newsletters: Constant Contact
*E-newsletters: Constant Contact
*News Tool
*News Tool
*Content development, site planning: GatherContent
Content contributors may gain access to these tools through Strategic Communications.
Content contributors may gain access to these tools through Strategic Communications.
==Web Standards and Policies==
==Web Standards and Policies==
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All web communications should comply with UNMC’s prevailing standards.
All web communications should comply with UNMC’s prevailing standards.
====Branding, Visual Identity, and Editorial Standards====
====Branding, Visual Identity, and Editorial Standards====
Our institution’s identity is priceless, and our web communications should bring that identity to full digital life. UNMC’s full list of standards around logo usage, photography and video, color palette, and writing and word usage reside on UNMC’s Brandwise site.
Our institution’s identity is priceless, and our web communications should bring that identity to full digital life. UNMC’s full list of standards around logo usage, photography and video, color palette, and writing and word usage reside on UNMC’s [https://brandwise.unmc.edu/ Brand Wise] site.
====Naming Conventions====
====Naming Conventions====
UNMC follows an established naming convention for pages.  
UNMC follows an established naming convention for pages.  
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WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br />
WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br />


Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/] and [https://www.w3.org/WAI/standards- guidelines/wcag].
Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/ W3C Accessibility Standards Overview] and on UNMC Policy No. 6081, [[[Social Media]].
====Social Media Accounts====
====Social Media Accounts====
UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br />
UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br />


To set up a new social media account, please contact Strategic Communications and review the following guidelines: [https://brandwise.unmc.edu/unmc/social-media/].<br />
To set up a new social media account, please contact Strategic Communications and review the [https://brandwise.unmc.edu/unmc/social-media/ social media guidelines at Brand Wise].<br />


Additional guidelines for social media usage reside at [https://wiki.unmc.edu/index.php/Social_Media].
Additional guidelines for social media usage reside at [https://wiki.unmc.edu/index.php/Social_Media].
===Other Policies and Guidelines===
===Other Policies and Guidelines===
UNMC maintains a policies and guidelines knowledge base that contains information related to privacy, server storage and security, and other topics related to web communications.
UNMC maintains a [https://wiki.unmc.edu/index.php/Policies_and_Guidelines policies and guidelines knowledge base] that contains information related to privacy, server storage and security, and other topics related to web communications.
===Content Review Cycles===
===Content Review Cycles===
Reviewing our content regularly is essential in keeping our site accurate and up-to-date. To that end, Strategic Communications will contact areas that identify existing issues and pages that need to be reviewed. In addition, the "stale content" widget within the content management system can provide real-time feedback on assets or pages that have not been updated in some time.
Reviewing our content regularly is essential in keeping our site accurate and up-to-date. To that end, Strategic Communications will contact areas that identify existing issues and pages that need to be reviewed. In addition, the "stale content" widget within the content management system can provide real-time feedback on assets or pages that have not been updated in some time.
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When an employee leaves the organization, the content manager for that unit should find and edit mentions of the employee on unmc.edu, including in pdfs. The exception is when the mention is in a news story. News stories that mentioned the former employee will not be edited to remove the former employee’s name.<br />
When an employee leaves the organization, the content manager for that unit should find and edit mentions of the employee on unmc.edu, including in pdfs. The exception is when the mention is in a news story. News stories that mentioned the former employee will not be edited to remove the former employee’s name.<br />


If the person who leaves the organization had access to Cascade content management system, the unit administrator should complete a request to remove that person’s access and to add access for another staff member.  
If the person who leaves the organization had access to Cascade content management system, the unit administrator should complete [https://forms.monday.com/forms/e660cfff974956f0522ba3dcf7e8d58b?r=use1 a request] to remove that person’s access and to add access for another staff member.  
===Content Archival Policies===
===Content Archival Policies===
In the annual site audit process, any content that is out-of-date will either be updated or removed from the site and deindexed. Any page lacking an individual owner will either be reassigned or removed from the site and deindexed. Finally, any page receiving fewer than 500 pageviews in the course of a given year will receive additional scrutiny to determine whether the page should continue to exist.
In the annual site audit process, any content that is out-of-date will either be updated or removed from the site and deindexed. Any page lacking an individual owner will either be reassigned or removed from the site and deindexed. Finally, any page receiving fewer than 500 pageviews in the course of a given year will receive additional scrutiny to determine whether the page should continue to exist.
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We expect existing and new web properties to use the institution’s toolkit of visual design templates built into our approved content management systems. There are limited exceptions that allow sites to be built outside of the unmc.edu domain and content management systems.
We expect existing and new web properties to use the institution’s toolkit of visual design templates built into our approved content management systems. There are limited exceptions that allow sites to be built outside of the unmc.edu domain and content management systems.
===New Grant-Specific Sites===
===New Grant-Specific Sites===
If UNMC is the primary investigator of a funded grant that requires a web presence, the site must be built using UNMC’s branding guidelines, and the first preference for the underlying content management system is Cascade. If the necessary functionality doesn't exist within Cascade, then Strategic Communications will assist in employing an alternate solution, in collaboration with the Research IT Office.
If UNMC is the primary investigator of a funded grant that requires a web presence, the site must be built using [https://brandwise.unmc.edu/ UNMC’s branding guidelines], and the first preference for the underlying content management system is Cascade. If the necessary functionality doesn't exist within Cascade, then Strategic Communications will assist in employing an alternate solution, in collaboration with the Research IT Office.
===Other New Web Properties===
===Other New Web Properties===
In a few specific situations, creating a web property outside of our CMS and existing visual interface design may be acceptable. Those situations include times where:
In a few specific situations, creating a web property outside of our CMS and existing visual interface design may be acceptable. Those situations include times where:
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Sites not conforming to our guidelines may not use UNMC's logo or in any way imply that the institution has approved or sanctioned those sites. Managers of non-conforming sites must work with Strategic Communications to establish a reasonable timeframe for either sunsetting their sites or assuring that their sites meet the institution’s brand standards and accessibility guidelines .
Sites not conforming to our guidelines may not use UNMC's logo or in any way imply that the institution has approved or sanctioned those sites. Managers of non-conforming sites must work with Strategic Communications to establish a reasonable timeframe for either sunsetting their sites or assuring that their sites meet the institution’s brand standards and accessibility guidelines .
==Additional Information==
==Additional Information==
*Strategic Communications  
*[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668
*Information Technology
*[mailto:dapadgett@nebraskamed.com Information Technology], DevOps, 402-559-2059
 
*UNMC Policy No. 6001, [[Strategic Communications]]
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution]
*UNMC Policy No. 6078, [[Off-campus Photography]]
*UNMC Policy No. 6080, [[Secondary Logos]]
*UNMC Policy No. 6081, [[Social Media]]
*[https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise
*[https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide]
*[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form]
*[https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Domain Name Process and Request Form]


This page maintained by [mailto:dpanowic@unmc.edu dkp].
This page maintained by [mailto:dpanowic@unmc.edu dkp].