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Web Governance: Difference between revisions
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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[ | [[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [https://nebraska.edu/-/media/unca/docs/offices-and-policies/policies/policies/university-of-nebraska-travel-policy.pdf NU Travel Policy] | [[Travel Restrictions]] for Nebraska Medicine and UNMC | [https://fleetmanagement.unl.edu/policies NU Fleet Management Policies] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cell Phone]] | [[Off-campus Graphic Design and Related Printing]] | [https://wiki.unmc.edu/index.php/Off-campus_Photography Off-campus Photography, Videography] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]] | [[Student Fee Administration]] | ||
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Policy No: '''6090'''<br /> | Policy No: '''6090'''<br /> | ||
Effective Date: ''' | Effective Date: '''11/16/21'''<br /> | ||
Revised Date: <br /> | Revised Date: <br /> | ||
Reviewed Date: ''' ''' <br /> | Reviewed Date: ''' ''' <br /> | ||
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In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | ||
Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group. | |||
==Digital Communications Core Values== | ==Digital Communications Core Values== | ||
===Audience-Centered=== | ===Audience-Centered=== | ||
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | ||
Primary audiences for UNMC’s web presence include: | Primary audiences for UNMC’s external web presence include: | ||
#Prospective students | #Prospective students | ||
#Prospective faculty/researchers | #Prospective faculty/researchers | ||
Secondary audiences for UNMC’s web presence include: | Secondary audiences for UNMC’s external web presence include: | ||
#Prospective staff | #Prospective staff | ||
#Current students | #Current students | ||
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#Alumni | #Alumni | ||
#The local community | #The local community | ||
#Patients (This audience primarily | #Patients (This audience primarily falls to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.) | ||
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br /> | Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives, and the Web Advisory Group ensures representation and communication across the institution.<br /> | ||
The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br /> | The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br /> | ||
University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website | University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website shall be designed to best serve all audiences by focusing on our website visitors’ needs. User-centered design principles shall be implemented in tandem with usability testing. | ||
===Brand Consistent=== | ===Brand Consistent=== | ||
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | ||
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*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | *Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | ||
====Other IT responsibilities include:==== | ====Other IT responsibilities include:==== | ||
*Administrating new and existing user accounts | *Administrating new and existing user accounts for website editors. | ||
*Building unit-or department-level site structures in the content management system. | *Building unit-or department-level site structures in the content management system. | ||
*Providing ongoing training in the content management system for authors, editors, and publishers. | *Providing ongoing training in the content management system for authors, editors, and publishers. | ||
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|- | |- | ||
| iEXCEL || Library | | iEXCEL || Library | ||
|- | |||
|Student Success | |||
|} | |} | ||
====Meeting Cadence==== | ====Meeting Cadence==== | ||
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There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br /> | There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br /> | ||
Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via request form. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu | Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf request form]. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu is reserved for web applications and may not be used without permission from Strategic Communications and Information Technology. [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Follow these procedures to submit a request]. | ||
===Intranet=== | ===Intranet=== | ||
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications. | Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications. | ||
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WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br /> | WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br /> | ||
Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/ W3C Accessibility Standards Overview] and on UNMC Policy No. 6081, [[Social Media]]. | Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/ W3C Accessibility Standards Overview] and on UNMC Policy No. 6081, [[[Social Media]]. | ||
====Social Media Accounts==== | ====Social Media Accounts==== | ||
UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br /> | UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br /> | ||
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==Additional Information== | ==Additional Information== | ||
*[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668 | *[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668 | ||
*Information Technology, 402-559- | *[mailto:dapadgett@nebraskamed.com Information Technology], DevOps, 402-559-2059 | ||
*UNMC Policy No. 6001, [[Strategic Communications]] | *UNMC Policy No. 6001, [[Strategic Communications]] | ||
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | *UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | ||
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*[https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide] | *[https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide] | ||
*[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form] | *[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form] | ||
*[https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Domain Name Process and Request Form] | |||
This page maintained by [mailto:dpanowic@unmc.edu dkp]. | This page maintained by [mailto:dpanowic@unmc.edu dkp]. | ||