Web Governance: Difference between revisions

===Accessible and Secure===

UNMC digital content must be accessible to all site visitors, including those with disabilities. Official UNMC sites must follow current legal guidelines, at both the national and state levels.  

Presentation of digital content should be optimized for all reasonable consumption situations: tablets, smartphones, non-smartphones and other mobile devices, different modern browser brands and versions, and various connectivity speeds.<br />

===Strategic Communications’ Responsibilities===

Strategic Communications’ responsibilities fall into two categories: general oversight and fee-based services.

*Managing brand consistency for all aspects of content, design and visual identity on the public website.

*Providing editorial oversight for the site’s tone, voice, themes and messaging.

*Official responsibility: web management duties should be a formal part of a content contributor's job description.

The process for gaining content contributor access includes the following:

Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system.

Completing the modules will require a total of roughly five hours.

====Changing Section-Wide Navigation and Creating New Sections or Pages====

*A clear audience or set of audiences

*A clear content strategy

Content contributors whose accounts remain inactive for more than one year will be notified that their access will be removed by Information Technology.

==Web Content Classifications==

Web content representing the work of UNMC and its faculty, researchers and staff is presented within unmc.edu and the Cascade content management system. This environment automatically applies UNMC branding and visual identity.<br />

===Intranet===

Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications.

An exception is allowed for the use of audience gateways on www.unmc.edu for internal audiences, such as current students, faculty and staff. When included in an audience gateway, links to password-protected content is allowed.

===Blogs===

===Sites for Student Organizations===

===Contracted Sites===

Contracted sites and applications also must comply with federal accessibility requirements like all other institutional sites.<br />

All web communications should comply with UNMC’s prevailing standards.

====Branding, Visual Identity, and Editorial Standards====

====Naming Conventions====

UNMC follows an established naming convention for pages.  

WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br />

====Social Media Accounts====

UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br />

Additional guidelines for social media usage reside at [https://wiki.unmc.edu/index.php/Social_Media].

===Other Policies and Guidelines===

===Content Review Cycles===

Reviewing our content regularly is essential in keeping our site accurate and up-to-date. To that end, Strategic Communications will contact areas that identify existing issues and pages that need to be reviewed. In addition, the "stale content" widget within the content management system can provide real-time feedback on assets or pages that have not been updated in some time.

When an employee leaves the organization, the content manager for that unit should find and edit mentions of the employee on unmc.edu, including in pdfs. The exception is when the mention is in a news story. News stories that mentioned the former employee will not be edited to remove the former employee’s name.<br />

===Content Archival Policies===

In the annual site audit process, any content that is out-of-date will either be updated or removed from the site and deindexed. Any page lacking an individual owner will either be reassigned or removed from the site and deindexed. Finally, any page receiving fewer than 500 pageviews in the course of a given year will receive additional scrutiny to determine whether the page should continue to exist.

We expect existing and new web properties to use the institution’s toolkit of visual design templates built into our approved content management systems. There are limited exceptions that allow sites to be built outside of the unmc.edu domain and content management systems.

===New Grant-Specific Sites===

===Other New Web Properties===

In a few specific situations, creating a web property outside of our CMS and existing visual interface design may be acceptable. Those situations include times where:

*Strategic Communications  

*Information Technology

This page maintained by [mailto:dpanowic@unmc.edu dkp].