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Web Governance: Difference between revisions
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In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | ||
Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board and web advisory group. | |||
==Digital Communications Core Values== | ==Digital Communications Core Values== | ||
===Audience-Centered=== | ===Audience-Centered=== | ||
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | ||
Primary audiences for UNMC’s web presence include: | Primary audiences for UNMC’s external web presence include: | ||
#Prospective students | #Prospective students | ||
#Prospective faculty/researchers | #Prospective faculty/researchers | ||
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The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br /> | The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes.<br /> | ||
University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website | University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website shall be designed to best serve all audiences by focusing on our website visitors’ needs. User-centered design principles shall be implemented in tandem with usability testing. | ||
===Brand Consistent=== | ===Brand Consistent=== | ||
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | ||
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*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | *Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | ||
====Other IT responsibilities include:==== | ====Other IT responsibilities include:==== | ||
*Administrating new and existing user accounts | *Administrating new and existing user accounts for website editors. | ||
*Building unit-or department-level site structures in the content management system. | *Building unit-or department-level site structures in the content management system. | ||
*Providing ongoing training in the content management system for authors, editors, and publishers. | *Providing ongoing training in the content management system for authors, editors, and publishers. | ||
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==Additional Information== | ==Additional Information== | ||
*[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668 | *[mailto:stacie.hamel@unmc.edu Strategic Communications], 402-559-6668 | ||
*Information Technology, 402-559- | *[mailto:dapadgett@nebraskamed.com Information Technology], DevOps, 402-559-2059 | ||
*UNMC Policy No. 6001, [[Strategic Communications]] | *UNMC Policy No. 6001, [[Strategic Communications]] | ||
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | *UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | ||