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== Basis for Policy == | == Basis for Policy == | ||
The image of the [http://www.nebraska.edu/ University of Nebraska], which includes the [http://www.unmc.edu/ University of Nebraska Medical Center] (UNMC), is dependent on many factors. One way image is affected is through communications to both internal and external publics. Successful promotion of image includes consistent communications of the highest quality and standard. | The image of the [http://www.nebraska.edu/ University of Nebraska], which includes the [http://www.unmc.edu/ University of Nebraska Medical Center] (UNMC), is dependent on many factors. One way image is affected is through communications to both internal and external publics. Successful promotion of image includes consistent communications of the highest quality and standard. | ||
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UNMC and [http://www.nebraskamed.com/ The Nebraska Medical Center] have a joint vision to be a world-class health science center and health system. Through communications, UNMC and The Nebraska Medical Center strive to set themselves apart in cutting edge research and compassionate health care delivered by world-class physicians and health care professionals who are leaders in their fields.<br /> | UNMC and [http://www.nebraskamed.com/ The Nebraska Medical Center] have a joint vision to be a world-class health science center and health system. Through communications, UNMC and The Nebraska Medical Center strive to set themselves apart in cutting edge research and compassionate health care delivered by world-class physicians and health care professionals who are leaders in their fields.<br /> | ||
== Policy == | == Policy == | ||
=== Advertising === | |||
== Advertising == | |||
It is the policy of UNMC that paid display, radio and television advertising, except public service announcements or employment advertisements such as those placed in classified sections or professional journals, must be approved by the UNMC Department of Public Affairs before advertising is placed. Note that [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations] is responsible for advertising placed on behalf of the hospital. | It is the policy of UNMC that paid display, radio and television advertising, except public service announcements or employment advertisements such as those placed in classified sections or professional journals, must be approved by the UNMC Department of Public Affairs before advertising is placed. Note that [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations] is responsible for advertising placed on behalf of the hospital. | ||
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For more detailed information, contact the Department of Public Affairs or see [[Public Affairs Procedures | Procedures for Advertising]]. | For more detailed information, contact the Department of Public Affairs or see [[Public Affairs Procedures | Procedures for Advertising]]. | ||
=== Distribution of Newspapers and Periodicals on Campus === | |||
== Distribution of Newspapers and Periodicals on Campus == | Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus. It is the policy of UNMC to manage the distribution of newspapers and periodicals on campus in such a way to assure: | ||
*Equitable access to distribution channels for newspapers and periodicals as space is available | |||
Written approval from the UNMC Department of Public Affairs is required before newspapers and periodicals are distributed on campus. It is the policy of UNMC to manage the distribution of newspapers and periodicals on campus in such a way to assure: | *A professional appearance | ||
*Consideration to newspapers and periodicals that are informative in nature. Those that promote a single product, company or organization will not be considered for campus distribution. | |||
* Equitable access to distribution channels for newspapers and periodicals as space is available | |||
* A professional appearance | |||
* Consideration to newspapers and periodicals that are informative in nature. Those that promote a single product, company or organization will not be considered for campus distribution. | |||
It is not the policy to restrict or limit individual access to newspapers and periodicals. For this reason, this policy applies only to mass distribution of newspapers and periodicals on campus. It does not apply to newspapers and periodicals made available in the library or distributed through individual subscriptions. | It is not the policy to restrict or limit individual access to newspapers and periodicals. For this reason, this policy applies only to mass distribution of newspapers and periodicals on campus. It does not apply to newspapers and periodicals made available in the library or distributed through individual subscriptions. | ||
For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Distribution_of_Newspapers_and_Periodicals_on_Campus | Procedures for the Distribution of Newspapers and Periodicals]]. | For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Distribution_of_Newspapers_and_Periodicals_on_Campus | Procedures for the Distribution of Newspapers and Periodicals]]. | ||
=== University of Nebraska Logo and Seal === | |||
== University of Nebraska Logo and Seal == | |||
[http://www.nebraska.edu/board/ Board of Regents] Policy 1.4 identifies standards on stationery letterhead, envelopes, business cards, informational publications, self-mailers and other printed and electronic materials. The [http://www.nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook] provides additional guidelines. The UNMC logo should be used prominently on all official materials produced by UNMC. Logos can be downloaded from the [http://www.nebraska.edu/media-resource-center/identity-standards.html University of Nebraska Central Administration site]. | [http://www.nebraska.edu/board/ Board of Regents] Policy 1.4 identifies standards on stationery letterhead, envelopes, business cards, informational publications, self-mailers and other printed and electronic materials. The [http://www.nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook] provides additional guidelines. The UNMC logo should be used prominently on all official materials produced by UNMC. Logos can be downloaded from the [http://www.nebraska.edu/media-resource-center/identity-standards.html University of Nebraska Central Administration site]. | ||
For more information, contact the [mailto:woneill@unmc.edu Director of the UNMC Department of Public Affairs] or see [http://www.nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook]. | For more information, contact the [mailto:woneill@unmc.edu Director of the UNMC Department of Public Affairs] or see [http://www.nebraska.edu/docs/identity/logohandbook.pdf University of Nebraska University Identification Handbook]. | ||
=== News Media === | |||
== News Media == | It is the policy of UNMC that all contact with the news media involving UNMC faculty, staff, students or patients of UNMC health providers, be carried out through the UNMC Department of Public Affairs. The policy centralizes and facilitates the service provided to the media, assists UNMC in the timely management of public affairs issues and protects the confidentiality of patients in accordance with guidelines set forth in the Health Insurance Portability and Accountability Act of 1996 (HIPAA). (See Policy No. 6045, [[Privacy/Confidentiality | Privacy, Confidentiality and Information Security]].) | ||
It is the policy of UNMC that all contact with the news media involving UNMC faculty, staff, students or patients of UNMC health providers, be carried out through the UNMC Department of Public Affairs. The policy centralizes and facilitates the service provided to the media, assists UNMC in the timely management of public affairs issues and protects the confidentiality of patients in accordance with guidelines set forth in the | |||
Information about the condition of patients will be the responsibility of [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations]. Media requesting information on patients hospitalized at The Nebraska Medical Center, or patient condition updates, should be directed to phone the university operator and request a member of The Nebraska Medical Center Marketing, Planning and Media Relations be paged. | Information about the condition of patients will be the responsibility of [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations]. Media requesting information on patients hospitalized at The Nebraska Medical Center, or patient condition updates, should be directed to phone the university operator and request a member of The Nebraska Medical Center Marketing, Planning and Media Relations be paged. | ||
For more information, see Policy No. 6030, [[Informed Consent for UNMC Media |Informed Consent for UNMC Media Production and Distribution]], contact the Department of Public Affairs or see Procedures for News Media. The Media Authorization Form [CON-0043 (Rev. 7/03)] can be obtained from Public Affairs in small quantities or in bulk through [http://info.unmc.edu/dept/procurement/gensupply/ UNMC General Supply]. | For more information, see Policy No. 6030, [[Informed Consent for UNMC Media |Informed Consent for UNMC Media Production and Distribution]], contact the Department of Public Affairs or see Procedures for News Media. The Media Authorization Form [CON-0043 (Rev. 7/03)] can be obtained from Public Affairs in small quantities or in bulk through [http://info.unmc.edu/dept/procurement/gensupply/ UNMC General Supply]. | ||
=== Endorsements === | |||
== Endorsements == | |||
It is the policy of UNMC that no product or organization shall be endorsed by an employee or student to create the impression that the institution has a position on such a product or organization. | It is the policy of UNMC that no product or organization shall be endorsed by an employee or student to create the impression that the institution has a position on such a product or organization. | ||
For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Endorsements | Procedures for Endorsements]]. | For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Endorsements | Procedures for Endorsements]]. | ||
=== Publications === | |||
== Publications == | |||
It is the policy of UNMC that publications intended for distribution to external and internal audiences meet the highest standards of writing, editing, photographic, graphic and production standards as well as being prepared using the most efficient and effective methods of production and distribution. This does not apply to: research papers, journal articles, manuscripts and other scholarly works intended for academic audiences; or policy statements, handouts, instructional materials or internal memoranda. | It is the policy of UNMC that publications intended for distribution to external and internal audiences meet the highest standards of writing, editing, photographic, graphic and production standards as well as being prepared using the most efficient and effective methods of production and distribution. This does not apply to: research papers, journal articles, manuscripts and other scholarly works intended for academic audiences; or policy statements, handouts, instructional materials or internal memoranda. | ||
For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Publications | Procedures for Publications]]. | For more information, contact the Department of Public Affairs or see [[Public_Affairs_Procedures#Publications | Procedures for Publications]]. | ||
=== Animal Research and the Laboratory Animal Medicine Facility Public Relations === | |||
== Animal Research and the Laboratory Animal Medicine Facility Public Relations == | |||
One of the missions of UNMC is to conduct valuable biomedical research which requires the use of laboratory animals for the benefit of Nebraskans and society at large. It is the policy of UNMC to permit the media and legitimate public school biological science classes access to the laboratory animal medicine (LAM) facility. Interviews will be granted upon request by appropriate officials. | One of the missions of UNMC is to conduct valuable biomedical research which requires the use of laboratory animals for the benefit of Nebraskans and society at large. It is the policy of UNMC to permit the media and legitimate public school biological science classes access to the laboratory animal medicine (LAM) facility. Interviews will be granted upon request by appropriate officials. | ||
==Additional Information== | |||
*Contact the Department of Public Affairs | |||
*[[Public Affairs Procedures]] | |||
[[Public Affairs Procedures]] | [[Public Affairs Procedures]] | ||
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This page maintained by [mailto:dpanowic@unmc.edu dkp]. | This page maintained by [mailto:dpanowic@unmc.edu dkp]. | ||