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Strategic Communications: Difference between revisions
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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Public Affairs]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Travel and Reimbursement]] | [[State Vehicles]] | [[Reproducing Copyrighted Materials]] | [[Credit Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling]] | [[International Health Education]] | [[Faculty Personnel Records]] | [[Cellular Phone]] | [[Off-campus Graphic Design and Related Printing]] | [[Off-campus Photography]] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Public Affairs]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Travel and Reimbursement]] | [[State Vehicles]] | [[Reproducing Copyrighted Materials]] | [[Credit Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[International Health Education]] | [[Faculty Personnel Records]] | [[Cellular Phone]] | [[Off-campus Graphic Design and Related Printing]] | [[Off-campus Photography]] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Accounts Receivable Management]] | ||
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Policy No.: '''6001'''<br /> | |||
Effective Date: '''10/17/03'''<br /> | |||
Revised Date: '''10/17/03'''<br /> | |||
Reviewed Date: '''10/17/03'''<br /><br /> | |||
<big>'''Public Affairs Policy'''</big> | <big>'''Public Affairs Policy'''</big> | ||
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Forms of advertisements which do not need to be reviewed, such as employment advertisement, legal notices or clinical research studies, must meet the following criteria regarding the acceptable content and purposes of advertising: | Forms of advertisements which do not need to be reviewed, such as employment advertisement, legal notices or clinical research studies, must meet the following criteria regarding the acceptable content and purposes of advertising: | ||
* Content of UNMC advertising must be measured primarily by truth and accuracy. False or misleading statements or statements that would lead an uninformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy of content must be beyond question. | *Content of UNMC advertising must be measured primarily by truth and accuracy. False or misleading statements or statements that would lead an uninformed individual to draw false conclusions about UNMC are unacceptable and unethical. Truthfulness and accuracy of content must be beyond question. | ||
* Because comparative advertising typically involves the greatest risk of legal exposure, it may be appropriate to have such advertising reviewed by legal counsel. Direct comparisons between UNMC and another institution should not be made unless they can be measured and substantiated.<br /> | *Because comparative advertising typically involves the greatest risk of legal exposure, it may be appropriate to have such advertising reviewed by legal counsel. Direct comparisons between UNMC and another institution should not be made unless they can be measured and substantiated.<br /> | ||
Advertising should be considered as part of an overall program that includes public affairs, marketing and other endeavors that relate UNMC to its defined communities or audiences. | Advertising should be considered as part of an overall program that includes public affairs, marketing and other endeavors that relate UNMC to its defined communities or audiences. | ||
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Information about the condition of patients will be the responsibility of [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations]. Media requesting information on patients hospitalized at The Nebraska Medical Center, or patient condition updates, should be directed to phone the university operator and request a member of The Nebraska Medical Center Marketing, Planning and Media Relations be paged. | Information about the condition of patients will be the responsibility of [http://www.nebraskamed.com/about-us The Nebraska Medical Center Marketing, Planning and Media Relations]. Media requesting information on patients hospitalized at The Nebraska Medical Center, or patient condition updates, should be directed to phone the university operator and request a member of The Nebraska Medical Center Marketing, Planning and Media Relations be paged. | ||
For more information, see Policy No. 6030, [[Informed Consent for UNMC Media |Informed Consent for UNMC Media Production and Distribution]], contact the Department of Public Affairs or see Procedures for News Media. The Media Authorization Form [CON-0043 (Rev. 7/03)] can be obtained from Public Affairs in small quantities or in bulk through [http://info.unmc.edu/procurement/general-supply/ UNMC General Supply]. | For more information, see UNMC Policy No. 6030, [[Informed Consent for UNMC Media |Informed Consent for UNMC Media Production and Distribution]], contact the Department of Public Affairs or see Procedures for News Media. The Media Authorization Form [CON-0043 (Rev. 7/03)] can be obtained from Public Affairs in small quantities or in bulk through [http://info.unmc.edu/procurement/general-supply/ UNMC General Supply]. | ||
=== Endorsements === | === Endorsements === | ||
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*[[Public Affairs Procedures]] | *[[Public Affairs Procedures]] | ||
[[Public Affairs Procedures]] | [[Public Affairs Procedures]] | ||
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This page maintained by [mailto:dpanowic@unmc.edu dkp]. | This page maintained by [mailto:dpanowic@unmc.edu dkp]. | ||