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Social Media: Difference between revisions
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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[ | [[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Public Affairs]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Travel and Reimbursement]] | [[State Vehicles]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cell Phone]] | [[Off-campus Graphic Design and Related Printing]] | [https://wiki.unmc.edu/index.php/Off-campus_Photography Off-campus Photography, Videography] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Internal Audit]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]] | ||
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Policy No: '''6081'''<br /> | Policy No: '''6081'''<br /> | ||
Effective Date: '''12/07/11'''<br /> | Effective Date: '''12/07/11'''<br /> | ||
Revised Date: ''' | Revised Date: '''draft 11/23/21'''<br /> | ||
Reviewed Date: ''' | Reviewed Date: ''' ''' <br /> | ||
<big>'''Social Media Policy'''</big><br /> | <big>'''Social Media Policy'''</big><br /> | ||
== Basis for Policy == | == Basis for Policy == | ||
The University of Nebraska Medical Center shall support the use of social media - tools such as blogs, wikis, Facebook, LinkedIn, Twitter, YouTube and the like - as a communications platform to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and professional lives, it is important to distinguish proper use of these tools as a member of UNMC. <br /><br /> | The University of Nebraska Medical Center shall support the use of social media - tools such as blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and the like - as a communications platform to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and professional lives, it is important to distinguish proper use of these tools as a member of UNMC. <br /><br /> | ||
These guidelines are meant to permit appropriate use of social media | These guidelines are meant to permit appropriate use of social media while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards. | ||
== Purpose == | == Purpose == | ||
To help students, faculty and staff understand how UNMC policies apply to social media (including blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, social networks, social collaboration tools, text messages, etc.). | To help students, faculty and staff understand how UNMC policies apply to social media (including blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram, social networks, social collaboration tools, text messages, etc.). | ||
== Authorities and Administration == | == Authorities and Administration == | ||
The UNMC Strategic Communications Director is responsible for the administration, implementation | The UNMC Strategic Communications Executive Director is responsible for the administration, implementation and maintenance of the Social Media Policy at the campus level, in consultation with the Senior Vice Chancellor for Academic Affairs, the Vice Chancellor for Business and Finance, Assistant Vice Chancellor for Business and Finance and the Associate Vice Chancellor of Human Resources and the Privacy Officer. | ||
== Scope == | == Scope == | ||
The UNMC Social Media Policy applies to all individuals including | The UNMC Social Media Policy applies to all individuals including faculty, employees, students, volunteers, appointees, etc. This policy applies to all forms of social media, multimedia, wikis and blogs of a personal and professional nature, including the most widely-used platforms (such as Facebook, Twitter, YouTube, Instagram, Flickr, etc.), as well as those not in existence at the time this policy was developed. <br /><br /> | ||
These guidelines apply to employees outside of work hours, even while using personal accounts when use of social media affects an individual's responsibility as a member of the UNMC community as further explained in the last section of these guidelines. <br /><br /> | These guidelines apply to employees outside of work hours, even while using personal accounts when use of social media affects an individual's responsibility as a member of the UNMC community as further explained in the last section of these guidelines. <br /><br /> | ||
Users of UNMC computing resources should be aware that such use is not private and may be monitored in accordance with UNMC Policy No. 6045, [ | Users of UNMC computing resources should be aware that such use is not private and may be monitored in accordance with UNMC Policy No. 6045, [https://wiki.unmc.edu/index.php/Privacy/Confidentiality Privacy, Confidentiality and Security of Patient and Proprietary Information] and UNMC Policy No. 6051, [[Computer Use/Electronic Information | Computer Use and Electronic Information Security]]. | ||
== Codes of Conduct == | == Codes of Conduct == | ||
Social media activities of members of the University community must be consistent with all codes of conduct. | Social media activities of members of the University community must be consistent with all codes of conduct. | ||
== Academic Freedom == | == Academic Freedom == | ||
Academic freedom, as noted in the | Academic freedom, as noted in the UNMC Faculty Handbook, does not remove from faculty the responsibility of adhering to the UNMC Social Media Policy. | ||
== Concerted Activity == | == Concerted Activity == | ||
UNMC employees may use their personal social media accounts for purposes of self organization or to form, join, or assist labor organizations or to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection. These activities are protected only as long as they do not violate any other provisions of this policy or other applicable policies, laws or regulations. | UNMC employees may use their personal social media accounts for purposes of self-organization or to form, join, or assist labor organizations or to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection. These activities are protected only as long as they do not violate any other provisions of this policy or other applicable policies, laws or regulations. | ||
== Confidentiality of Student, Applicant and Alumni Records == | == Confidentiality of Student, Applicant and Alumni Records == | ||
Federal laws (including the Family Educational Rights and Privacy Act, [FERPA]), Nebraska law, and University of Nebraska policies governing the confidentiality of student, alumni and applicant records apply to social media use. Information from student, alumni or application records (including but not limited to academic records, disciplinary records, correspondence through e-mail or other means, or (with limited exceptions) any other records individually identifying students of or applicants to the University of Nebraska Medical Center) should never be released via social media without the written approval of the Student Affairs Officer. | Federal laws (including the Family Educational Rights and Privacy Act, [FERPA]), Nebraska law, and University of Nebraska policies governing the confidentiality of student, alumni and applicant records apply to social media use. Information from student, alumni or application records (including but not limited to academic records, disciplinary records, correspondence through e-mail or other means, or (with limited exceptions) any other records individually identifying students of or applicants to the University of Nebraska Medical Center) should never be released via social media without the written approval of the Student Affairs Officer. | ||
== Confidentiality of Employee Records == | == Confidentiality of Employee Records == | ||
Records including but not limited to employment records, disciplinary records, correspondence through e-mail or other means, or with limited exceptions, any other records individually identifying employees of or applicants to the University of Nebraska Medical Center should never be released via social media without express written approval of the | Records including but not limited to employment records, disciplinary records, correspondence through e-mail or other means, or with limited exceptions, any other records individually identifying employees of, or applicants to, the University of Nebraska Medical Center should never be released via social media without express written approval of the Associate Vice Chancellor of Human Resources. | ||
== Patient Privacy == | == Patient Privacy == | ||
Use of social media, even in a personal capacity, must comply with state and federal laws concerning patient information, including but not limited to the Health Insurance Portability and Accountability Act (HIPAA). For a general overview of HIPAA, please visit http://www.unmc.edu/hipaa. <br /><br /> | Use of social media, even in a personal capacity, must comply with state and federal laws concerning patient information, including but not limited to the Health Insurance Portability and Accountability Act (HIPAA). For a general overview of HIPAA, please visit http://www.unmc.edu/hipaa. <br /><br /> | ||
Protected health information may not be released by faculty, employees, or students on a social media site unless that patient (or patient's parent/guardian) signs an Authorization For Release of Information form. University of Nebraska Medical Center personnel may not reveal patients' health information or describe patient care events, even if patient names or other identifying information are not used on social media sites unless the patient or patient's parent/guardian has signed authorization specifically authorizing the individual to release the information broadly. Contact The Nebraska Medical Center Health Information Management Department for an Authorization form. | Protected health information may not be released by faculty, employees, or students on a social media site unless that patient (or patient's parent/guardian) signs an Authorization For Release of Information form. University of Nebraska Medical Center personnel may not reveal patients' health information or describe patient care events, even if patient names or other identifying information are not used on social media sites unless the patient or patient's parent/guardian has signed authorization specifically authorizing the individual to release the information broadly. Contact The Nebraska Medical Center Health Information Management Department for an Authorization form. | ||
== Research and Intellectual Property == | == Research and Intellectual Property == | ||
Releasing unpublished research data or unprotected intellectual property would impair its protection and may violate University of Nebraska and UNMC policies. In keeping with the [http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1013&context=ir_information University of Nebraska's Regents Policy 4.4.1: Intellectual Property Policy, subsection 3.2:]<br /> | Releasing unpublished research data or unprotected intellectual property would impair its protection and may violate University of Nebraska and UNMC policies. In keeping with the [http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1013&context=ir_information University of Nebraska's Regents Policy 4.4.1: Intellectual Property Policy, subsection 3.2:]<br /> | ||
"It is essential, however, that Authors and/or Inventors understand that early publication of their patentable research results without notification to the University can compromise the University's patent rights in the research, and by implication, the Authors ' and/or Inventors' royalty interest therein. Therefore, if an Author or Inventor wishes to publish research results which involve patentable subject matter, the Author or Inventor should first submit a patent disclosure to the University patent administrator and also disclose the existence of the pending publication so as to allow for the appropriate filings to preserve the University's patent rights."<br /> | |||
:"It is essential, however, that Authors and/or Inventors understand that early publication of their patentable research results without notification to the University can compromise the University's patent rights in the research, and by implication, the Authors' and/or Inventors' royalty interest therein. Therefore, if an Author or Inventor wishes to publish research results which involve patentable subject matter, the Author or Inventor should first submit a patent disclosure to the University patent administrator and also disclose the existence of the pending publication so as to allow for the appropriate filings to preserve the University's patent rights."<br /> | |||
Forms and permission to disclose intellectual property must be obtained through the Intellectual Property Office at 402-559-2468. | Forms and permission to disclose intellectual property must be obtained through the Intellectual Property Office at 402-559-2468. | ||
== Misrepresentation == | == Misrepresentation == | ||
You may not portray yourself as acting on behalf of the University or any part of the University, or present a social media account as an official University account unless authorized to do so. Even when you act within your UNMC capacity, you may not represent your own positions and opinions as those of the University. When using social media in a personal capacity, you must take reasonable precautions to indicate you are engaging in the activity as a private person and not as an employee, agent, or spokesperson for UNMC. <br /><br /> | You may not portray yourself as acting on behalf of the University or any part of the University, or present a social media account as an official University account unless authorized to do so. Even when you act within your UNMC capacity, you may not represent your own positions and opinions as those of the University. When using social media in a personal capacity, you must take reasonable precautions to indicate you are engaging in the activity as a private person and not as an employee, agent, or spokesperson for UNMC. <br /><br /> | ||
Employees, including faculty, are free to disclose their relationship with UNMC; however, they must represent their opinions as their own and not the official position of UNMC. | Employees, including faculty, are free to disclose their relationship with UNMC; however, they must represent their opinions as their own and not the official position of UNMC. | ||
== Authorization == | == Authorization == | ||
Authorization to present a social media account as an official University activity must come from the | Authorization to present a social media account as an official University activity must come from the Department of Strategic Communications. Permission to use any UNMC service marks, trademarks or logos must be obtained from UNMC Strategic Communications. Information about the process of creating an account and a link to a request form are available on the [https://brandwise.unmc.edu/unmc/social-media/ UNMC Brand site]. | ||
== Inappropriate and Abusive Content == | == Inappropriate and Abusive Content == | ||
UNMC reserves the right to remove/delete comments from any of its social media networks that violate any of the above policies, those that disparage any individual or organization and those that are abusive, offensive, defamatory, disruptive or inappropriate in nature. | UNMC reserves the right to remove/delete comments from any of its social media networks that violate any of the above policies, those that disparage any individual or organization and those that are abusive, offensive, defamatory, disruptive or inappropriate in nature. | ||
== Corrective Action == | == Corrective Action == | ||
UNMC Community members who violate this policy may be subject to corrective action up to and including termination of employment or academic disciplinary action, including dismissal. | UNMC Community members who violate this policy may be subject to corrective action up to and including termination of employment or academic disciplinary action, including dismissal. | ||
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#'''Write in the first person and indicate you are not speaking on UNMC's behalf:''' UNMC's leaders, public relations team, and designated individuals are the official spokespeople of UNMC. Individuals keeping a blog, Facebook group, or other webpage should add a disclaimer of "The views expressed in this [blog, website, group, etc.] are my own and do not reflect the views of UNMC" to the footer or a page within the appropriate site to clarify their status. | #'''Write in the first person and indicate you are not speaking on UNMC's behalf:''' UNMC's leaders, public relations team, and designated individuals are the official spokespeople of UNMC. Individuals keeping a blog, Facebook group, or other webpage should add a disclaimer of "The views expressed in this [blog, website, group, etc.] are my own and do not reflect the views of UNMC" to the footer or a page within the appropriate site to clarify their status. | ||
#'''When commenting or posting personal views, use personal email address rather than unmc.edu address:''' Distinguishing personal communication from professional is critical to good social media practice. Just as one wouldn't write a letter to a friend on UNMC letterhead, don't use a UNMC email address when communicating personal opinions. | #'''When commenting or posting personal views, use personal email address rather than unmc.edu address:''' Distinguishing personal communication from professional is critical to good social media practice. Just as one wouldn't write a letter to a friend on UNMC letterhead, don't use a UNMC email address when communicating personal opinions. | ||
#'''If your social media activities are inconsistent with UNMC's brand, mission, or message, you may not use UNMC-branded materials:''' Community members' actions can and do impact our reputation. To prevent confusion between personal and professional materials, do not use any UNMC graphics, titles, usernames, or otherwise represent yourself as UNMC in any way in unofficial or personal social media activities without prior approval by the | #'''If your social media activities are inconsistent with UNMC's brand, mission, or message, you may not use UNMC-branded materials:''' Community members' actions can and do impact our reputation. To prevent confusion between personal and professional materials, do not use any UNMC graphics, titles, usernames, or otherwise represent yourself as UNMC in any way in unofficial or personal social media activities without prior approval by the Department of Strategic Communications. Personal directory information - e.g. name, academic rank, unit, and contact information - are not restricted. | ||
#'''Ensure social media activities do not interfere with your work commitments.''' | #'''Ensure social media activities do not interfere with your work commitments.''' | ||
#'''When in doubt, contact Strategic Communications:''' Social media technologies are changing far faster than UNMC's policies are for managing them. If there is a question or concern about using social media, please contact Strategic Communications | #'''When in doubt, contact Strategic Communications:''' Social media technologies are changing far faster than UNMC's policies are for managing them. If there is a question or concern about using social media, please contact UNMC Strategic Communications, 402-559-4353, or [mailto:strategic-comms@unmc.edu Strategic Communications].<br /><br /> | ||
==Additional Information== | ==Additional Information== | ||
*Department of [mailto:strategic-comms@unmc.edu Strategic Communications], 402-559-4353<br /> | |||
*UNMC Policy No. 6045, [https://wiki.unmc.edu/index.php/Privacy/Confidentiality Privacy, Confidentiality and Security of Patient and Proprietary Information] | |||
*UNMC Policy No. 6051, [[Computer Use/Electronic Information | Computer Use and Electronic Information Security]] | |||
*[http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1013&context=ir_information University of Nebraska's Regents Policy 4.4.1: Intellectual Property Policy, subsection 3.2:]<br /> | |||
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This page maintained by [mailto:dpanowic@unmc.edu dkp]. | This page maintained by [mailto:dpanowic@unmc.edu dkp]. | ||