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Social Media: Difference between revisions
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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[ | [[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cellular Phone]] | [[Off-campus Graphic Design and Related Printing]] | [[Off-campus Photography]] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]] | ||
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Policy No: '''6081'''<br /> | Policy No: '''6081'''<br /> | ||
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To help students, faculty and staff understand how UNMC policies apply to social media (including blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, social networks, social collaboration tools, text messages, etc.). | To help students, faculty and staff understand how UNMC policies apply to social media (including blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, social networks, social collaboration tools, text messages, etc.). | ||
== Authorities and Administration == | == Authorities and Administration == | ||
The UNMC | The UNMC Strategic Communications Director is responsible for the administration, implementation, and maintenance of the Social Media policy at the campus level in consultation with the Senior Vice Chancellor for Academic Affairs, the Vice Chancellor for Business and Finance, Assistant Vice Chancellor of Business and Finance and the Associate Vice Chancellor of Human Resources and the Privacy Officer. | ||
== Scope == | == Scope == | ||
The UNMC Social Media Policy applies to all individuals including (faculty, employees, students, volunteers, appointees, etc.) This policy applies to all forms of social media, multimedia, wikis and blogs of a personal and professional nature, including the most widely-used platforms (such as Facebook, Twitter, YouTube, Flickr, etc.), as well as those not in existence at the time this policy was developed. <br /><br /> | The UNMC Social Media Policy applies to all individuals including (faculty, employees, students, volunteers, appointees, etc.) This policy applies to all forms of social media, multimedia, wikis and blogs of a personal and professional nature, including the most widely-used platforms (such as Facebook, Twitter, YouTube, Flickr, etc.), as well as those not in existence at the time this policy was developed. <br /><br /> | ||
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Employees, including faculty, are free to disclose their relationship with UNMC; however, they must represent their opinions as their own and not the official position of UNMC. | Employees, including faculty, are free to disclose their relationship with UNMC; however, they must represent their opinions as their own and not the official position of UNMC. | ||
== Authorization == | == Authorization == | ||
Authorization to present a social media account as an official University activity must come from the Office of | Authorization to present a social media account as an official University activity must come from the Office of Strategic Communications. Permission to use any UNMC service marks, trademarks or logos must be obtained from UNMC Strategic Communications at 402-559-4353. | ||
== Inappropriate and Abusive Content == | == Inappropriate and Abusive Content == | ||
UNMC reserves the right to remove/delete comments from any of its social media networks that violate any of the above policies, those that disparage any individual or organization and those that are abusive, offensive, defamatory, disruptive or inappropriate in nature. | UNMC reserves the right to remove/delete comments from any of its social media networks that violate any of the above policies, those that disparage any individual or organization and those that are abusive, offensive, defamatory, disruptive or inappropriate in nature. | ||
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#'''Write in the first person and indicate you are not speaking on UNMC's behalf:''' UNMC's leaders, public relations team, and designated individuals are the official spokespeople of UNMC. Individuals keeping a blog, Facebook group, or other webpage should add a disclaimer of "The views expressed in this [blog, website, group, etc.] are my own and do not reflect the views of UNMC" to the footer or a page within the appropriate site to clarify their status. | #'''Write in the first person and indicate you are not speaking on UNMC's behalf:''' UNMC's leaders, public relations team, and designated individuals are the official spokespeople of UNMC. Individuals keeping a blog, Facebook group, or other webpage should add a disclaimer of "The views expressed in this [blog, website, group, etc.] are my own and do not reflect the views of UNMC" to the footer or a page within the appropriate site to clarify their status. | ||
#'''When commenting or posting personal views, use personal email address rather than unmc.edu address:''' Distinguishing personal communication from professional is critical to good social media practice. Just as one wouldn't write a letter to a friend on UNMC letterhead, don't use a UNMC email address when communicating personal opinions. | #'''When commenting or posting personal views, use personal email address rather than unmc.edu address:''' Distinguishing personal communication from professional is critical to good social media practice. Just as one wouldn't write a letter to a friend on UNMC letterhead, don't use a UNMC email address when communicating personal opinions. | ||
#'''If your social media activities are inconsistent with UNMC's brand, mission, or message, you may not use UNMC-branded materials:''' Community members' actions can and do impact our reputation. To prevent confusion between personal and professional materials, do not use any UNMC graphics, titles, usernames, or otherwise represent yourself as UNMC in any way in unofficial or personal social media activities without prior approval by the Office of | #'''If your social media activities are inconsistent with UNMC's brand, mission, or message, you may not use UNMC-branded materials:''' Community members' actions can and do impact our reputation. To prevent confusion between personal and professional materials, do not use any UNMC graphics, titles, usernames, or otherwise represent yourself as UNMC in any way in unofficial or personal social media activities without prior approval by the Office of Strategic Communications. Personal directory information - e.g. name, academic rank, unit, and contact information - are not restricted. | ||
#'''Ensure social media activities do not interfere with your work commitments.''' | #'''Ensure social media activities do not interfere with your work commitments.''' | ||
#'''When in doubt, contact | #'''When in doubt, contact Strategic Communications:''' Social media technologies are changing far faster than UNMC's policies are for managing them. If there is a question or concern about using social media, please contact Strategic Communications at 402-559-4353.<br /><br /> | ||
==Additional Information== | |||
Please contact the Department of Strategic Communications.<br /><br /> | |||
This page maintained by [mailto:dpanowic@unmc.edu dkp]. | This page maintained by [mailto:dpanowic@unmc.edu dkp]. | ||