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Electronic mail sent externally by UNMC personnel for the primary purpose of promoting UNMC’s “commercial” products or services must comply with the '''ITS Security Procedure: Controlling the Distribution of Non-Solicited Marketing Email'''. Examples of such products or services include publications and membership solicitations. <br /> | Electronic mail sent externally by UNMC personnel for the primary purpose of promoting UNMC’s “commercial” products or services must comply with the '''ITS Security Procedure: Controlling the Distribution of Non-Solicited Marketing Email'''. Examples of such products or services include publications and membership solicitations. <br /> | ||
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The Act is applicable only to e-mail that constitutes a commercial advertisement or promotion of a commercial product or service. The Act is not applicable to commercial e-mail in general, to e-mail advertising or promoting “activity” or to e-mail simply because the e-mail references or solicits funds. Further, it is not applicable to e-mail messages sent to provide information about UNMC’s undergraduate, graduate, or professional degree-granting programs. Some programs not a part of the regular campus curriculum might be considered commercial “services” depending upon the facts. Advice from the Compliance Officer should be sought about such programs. | The Act is applicable only to e-mail that constitutes a commercial advertisement or promotion of a commercial product or service. The Act is not applicable to commercial e-mail in general, to e-mail advertising or promoting “activity” or to e-mail simply because the e-mail references or solicits funds. Further, it is not applicable to e-mail messages sent to provide information about UNMC’s undergraduate, graduate, or professional degree-granting programs. Some programs not a part of the regular campus curriculum might be considered commercial “services” depending upon the facts. Advice from the Compliance Officer should be sought about such programs. | ||
====Exemptions==== | |||
The Act exempts “transactional or relationships messages” from the procedural requirements when the primary purpose of the message is to achieve on of the following: | The Act exempts “transactional or relationships messages” from the procedural requirements when the primary purpose of the message is to achieve on of the following: | ||
*Facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to, such as messages confirming registration, purchase or reservations. | *Facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to, such as messages confirming registration, purchase or reservations. | ||
*Provide warranty information or product recall or safety/security information with respect to a product or service used or purchased by the recipient | *Provide warranty information or product recall or safety/security information with respect to a product or service used or purchased by the recipient | ||
*Notify the recipient about substantive changes in an existing subscription or related benefit plan in which the recipient is currently participating. | *Notify the recipient about substantive changes in an existing subscription or related benefit plan in which the recipient is currently participating. | ||
*Deliver goods or services, including upgrades or updates, which the recipient has previously requested or ordered from the sender.<br /> | *Deliver goods or services, including upgrades or updates, which the recipient has previously requested or ordered from the sender.<br /> | ||
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For more information, see Contro<big>lling the Distribution of Non-Solicited Marketing E-mail Procedures.</big> | For more information, see Contro<big>lling the Distribution of Non-Solicited Marketing E-mail Procedures.</big> | ||
===Campus-wide e-mail announcements=== | ===Campus-wide e-mail announcements=== |