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===Accessible and Secure===
===Accessible and Secure===
UNMC digital content must be accessible to all site visitors, including those with disabilities. Official UNMC sites must follow current legal guidelines, at both the national and state levels.  
UNMC digital content must be accessible to all site visitors, including those with disabilities. Official UNMC sites must follow current legal guidelines, at both the national and state levels.  
Accessibility is covered in our Web Style Guide and required training courses.<br />
Accessibility is covered in our [[https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide] and required training courses.<br />


Presentation of digital content should be optimized for all reasonable consumption situations: tablets, smartphones, non-smartphones and other mobile devices, different modern browser brands and versions, and various connectivity speeds.<br />
Presentation of digital content should be optimized for all reasonable consumption situations: tablets, smartphones, non-smartphones and other mobile devices, different modern browser brands and versions, and various connectivity speeds.<br />
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===Strategic Communications’ Responsibilities===
===Strategic Communications’ Responsibilities===
Strategic Communications’ responsibilities fall into two categories: general oversight and fee-based services.
Strategic Communications’ responsibilities fall into two categories: general oversight and fee-based services.
====General Oversite====
====General Oversight====
*Managing brand consistency for all aspects of content, design and visual identity on the public website.
*Managing brand consistency for all aspects of content, design and visual identity on the public website.
*Providing editorial oversight for the site’s tone, voice, themes and messaging.
*Providing editorial oversight for the site’s tone, voice, themes and messaging.
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*Official responsibility: web management duties should be a formal part of a content contributor's job description.
*Official responsibility: web management duties should be a formal part of a content contributor's job description.
The process for gaining content contributor access includes the following:
The process for gaining content contributor access includes the following:
*Please have your supervisor complete an authorization form that confirms your role as a content contributor for your area.
*Please have your supervisor complete an [https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 authorization form] that confirms your role as a content contributor for your area.
*Strategic Communications will assign you to online training modules. These courses also are available on-demand in [nebraska.bridgeapp.com UNMC Web Content Management].
*Strategic Communications will assign you to [https://nebraska.bridgeapp.com/learner/courses online training modules]. These courses also are available on-demand in nebraska.bridgeapp.com under UNMC Web Content Management.
Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system.
Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system.


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Completing the modules will require a total of roughly five hours.
Completing the modules will require a total of roughly five hours.
====Changing Section-Wide Navigation and Creating New Sections or Pages====
====Changing Section-Wide Navigation and Creating New Sections or Pages====
To make changes to section-wide navigation, create new pages, or make substantial changes to existing pages, content contributors need to consult with Strategic Communications by submitting a simple request form. As a general principle, any new page or set of pages must have four items in place:
To make changes to section-wide navigation, create new pages, or make substantial changes to existing pages, content contributors need to consult with Strategic Communications by submitting [https://forms.monday.com/forms/e660cfff974956f0522ba3dcf7e8d58b?r=use1 a simple request form]. As a general principle, any new page or set of pages must have four items in place:
*A clear audience or set of audiences
*A clear audience or set of audiences
*A clear content strategy
*A clear content strategy
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Content contributors whose accounts remain inactive for more than one year will be notified that their access will be removed by Information Technology.
Content contributors whose accounts remain inactive for more than one year will be notified that their access will be removed by Information Technology.
==Web Content Classifications==
==Web Content Classifications==
===[UNMC.edu]===
===UNMC.edu===
Web content representing the work of UNMC and its faculty, researchers and staff is presented within unmc.edu and the Cascade content management system. This environment automatically applies UNMC branding and visual identity.<br />
Web content representing the work of UNMC and its faculty, researchers and staff is presented within unmc.edu and the Cascade content management system. This environment automatically applies UNMC branding and visual identity.<br />


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===Intranet===
===Intranet===
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications.
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications.
Content intended solely for the internal UNMC community should be placed on info.unmc.edu, rather than www.unmc.edu, which is intended for our external audiences. Linking from www.unmc.edu to content on info.unmc.edu should be avoided so that our external audiences are not confronted with a log-in in order to reach content. <br />
Content intended solely for the internal UNMC community should be placed on [[http://www.unmc.edu/ info.unmc.edu]], rather than [[http://www.unmc.edu/ www.unmc.edu], which is intended for our external audiences. Linking from www.unmc.edu to content on info.unmc.edu should be avoided so that our external audiences are not confronted with a log-in in order to reach content. <br />


An exception is allowed for the use of audience gateways on www.unmc.edu for internal audiences, such as current students, faculty and staff. When included in an audience gateway, links to password-protected content is allowed.
An exception is allowed for the use of audience gateways on www.unmc.edu for internal audiences, such as current students, faculty and staff. When included in an audience gateway, links to password-protected content is allowed.
===Blogs===
===Blogs===
Requests for blogs will be handled within the UNMC-branded instance of WordPress. Requests may be submitted to Strategic Communications via this form.
Requests for blogs will be handled within the UNMC-branded instance of WordPress. Requests may be submitted to Strategic Communications via [https://forms.monday.com/forms/b3429f0f34008944f0f7e1bf418d5cd2?r=use1 this form].
===Sites for Student Organizations===
===Sites for Student Organizations===
Student organizations may establish a webpage on Engage, a campus-wide tool provided by the Office of Community Engagement.
Student organizations may establish a webpage on [https://unmc.campuslabs.com/engage/?_gl=1*o4lmjv*_ga*MTc1NTE0NTA2NC4xNjAyMjAzMjI1*_ga_3LZQRMBM9Z*MTYzMTMxNTUzMC44LjAuMTYzMTMxNTUzMC4w Engage], a campus-wide tool provided by the Office of Community Engagement.
===Contracted Sites===
===Contracted Sites===
Contracted sites and applications include online services and other websites that are sponsored by, endorsed by, or created on authority of the institution or any of its departments or administrative units but that aren't hosted or managed in our content management system. Examples include the UNMC jobs site and the UNMC brand guidelines site.<br />
Contracted sites and applications include online services and other websites that are sponsored by, endorsed by, or created on authority of the institution or any of its departments or administrative units but that aren't hosted or managed in our content management system. Examples include the [https://unmc.campuslabs.com/engage/?_gl=1*o4lmjv*_ga*MTc1NTE0NTA2NC4xNjAyMjAzMjI1*_ga_3LZQRMBM9Z*MTYzMTMxNTUzMC44LjAuMTYzMTMxNTUzMC4w UNMC jobs] site and the [https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise.<br />


The IT Architecture Review board must perform a solution assessment and risk assessment before any unit purchases or subscribes to a service from a contracted site or application.<br />
The [https://info.unmc.edu/its-security/services/third-party-risk.html IT Architecture Review] board must perform a solution assessment and risk assessment before any unit purchases or subscribes to a service from a contracted site or application.<br />


While contracted sites and applications are hosted externally, they must adhere to our branding, web standards and guidelines, as detailed in the Web Style Guide. Any exceptions or deviations must be approved in advance by Strategic Communications. When subscribing to a contracted site or application, units must, at minimum, subscribe to a level that allows removal of the vendor’s branding, commonly referred to as white labeling.<br />
While contracted sites and applications are hosted externally, they must adhere to our branding, web standards and guidelines, as detailed in the [https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide]. Any exceptions or deviations must be approved in advance by Strategic Communications. When subscribing to a contracted site or application, units must, at minimum, subscribe to a level that allows removal of the vendor’s branding, commonly referred to as white labeling.<br />


Contracted sites and applications also must comply with federal accessibility requirements like all other institutional sites.<br />
Contracted sites and applications also must comply with federal accessibility requirements like all other institutional sites.<br />
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All web communications should comply with UNMC’s prevailing standards.
All web communications should comply with UNMC’s prevailing standards.
====Branding, Visual Identity, and Editorial Standards====
====Branding, Visual Identity, and Editorial Standards====
Our institution’s identity is priceless, and our web communications should bring that identity to full digital life. UNMC’s full list of standards around logo usage, photography and video, color palette, and writing and word usage reside on UNMC’s Brandwise site.
Our institution’s identity is priceless, and our web communications should bring that identity to full digital life. UNMC’s full list of standards around logo usage, photography and video, color palette, and writing and word usage reside on UNMC’s [https://brandwise.unmc.edu/ Brand Wise] site.
====Naming Conventions====
====Naming Conventions====
UNMC follows an established naming convention for pages.  
UNMC follows an established naming convention for pages.  
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WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br />
WCAG was designed with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. The WCAG documents explain how to make web content more accessible to people with disabilities.<br />


Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/] and [https://www.w3.org/WAI/standards- guidelines/wcag].
Accessibility is included in the required training curriculum for content developers. More information about web accessibility standards can be found at [https://www.w3.org/WAI/standards-guidelines/] and on UNMC Policy No. 6081, [[Social Media]].
====Social Media Accounts====
====Social Media Accounts====
UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br />
UNMC supports the use of social media — blogs, wikis, Facebook, LinkedIn, Twitter, YouTube, Instagram and other social platforms — to connect with patients, students, colleagues, alumni and friends. Because many community members use these platforms in both their personal and UNMC’s social media guidelines are meant to permit appropriate use of social media, while prohibiting conduct through social media that is illegal or against UNMC policy or professional standards.<br />


To set up a new social media account, please contact Strategic Communications and review the following guidelines: [https://brandwise.unmc.edu/unmc/social-media/].<br />
To set up a new social media account, please contact Strategic Communications and review the [https://brandwise.unmc.edu/unmc/social-media/ social media guidelines at Brand Wise].<br />


Additional guidelines for social media usage reside at [https://wiki.unmc.edu/index.php/Social_Media].
Additional guidelines for social media usage reside at [https://wiki.unmc.edu/index.php/Social_Media].
===Other Policies and Guidelines===
===Other Policies and Guidelines===
UNMC maintains a policies and guidelines knowledge base that contains information related to privacy, server storage and security, and other topics related to web communications.
UNMC maintains a [https://wiki.unmc.edu/index.php/Policies_and_Guidelines policies and guidelines knowledge base] that contains information related to privacy, server storage and security, and other topics related to web communications.
===Content Review Cycles===
===Content Review Cycles===
Reviewing our content regularly is essential in keeping our site accurate and up-to-date. To that end, Strategic Communications will contact areas that identify existing issues and pages that need to be reviewed. In addition, the "stale content" widget within the content management system can provide real-time feedback on assets or pages that have not been updated in some time.
Reviewing our content regularly is essential in keeping our site accurate and up-to-date. To that end, Strategic Communications will contact areas that identify existing issues and pages that need to be reviewed. In addition, the "stale content" widget within the content management system can provide real-time feedback on assets or pages that have not been updated in some time.
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When an employee leaves the organization, the content manager for that unit should find and edit mentions of the employee on unmc.edu, including in pdfs. The exception is when the mention is in a news story. News stories that mentioned the former employee will not be edited to remove the former employee’s name.<br />
When an employee leaves the organization, the content manager for that unit should find and edit mentions of the employee on unmc.edu, including in pdfs. The exception is when the mention is in a news story. News stories that mentioned the former employee will not be edited to remove the former employee’s name.<br />


If the person who leaves the organization had access to Cascade content management system, the unit administrator should complete a request to remove that person’s access and to add access for another staff member.  
If the person who leaves the organization had access to Cascade content management system, the unit administrator should complete [https://forms.monday.com/forms/e660cfff974956f0522ba3dcf7e8d58b?r=use1 a request] to remove that person’s access and to add access for another staff member.  
===Content Archival Policies===
===Content Archival Policies===
In the annual site audit process, any content that is out-of-date will either be updated or removed from the site and deindexed. Any page lacking an individual owner will either be reassigned or removed from the site and deindexed. Finally, any page receiving fewer than 500 pageviews in the course of a given year will receive additional scrutiny to determine whether the page should continue to exist.
In the annual site audit process, any content that is out-of-date will either be updated or removed from the site and deindexed. Any page lacking an individual owner will either be reassigned or removed from the site and deindexed. Finally, any page receiving fewer than 500 pageviews in the course of a given year will receive additional scrutiny to determine whether the page should continue to exist.
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We expect existing and new web properties to use the institution’s toolkit of visual design templates built into our approved content management systems. There are limited exceptions that allow sites to be built outside of the unmc.edu domain and content management systems.
We expect existing and new web properties to use the institution’s toolkit of visual design templates built into our approved content management systems. There are limited exceptions that allow sites to be built outside of the unmc.edu domain and content management systems.
===New Grant-Specific Sites===
===New Grant-Specific Sites===
If UNMC is the primary investigator of a funded grant that requires a web presence, the site must be built using UNMC’s branding guidelines, and the first preference for the underlying content management system is Cascade. If the necessary functionality doesn't exist within Cascade, then Strategic Communications will assist in employing an alternate solution, in collaboration with the Research IT Office.
If UNMC is the primary investigator of a funded grant that requires a web presence, the site must be built using [https://brandwise.unmc.edu/ UNMC’s branding guidelines], and the first preference for the underlying content management system is Cascade. If the necessary functionality doesn't exist within Cascade, then Strategic Communications will assist in employing an alternate solution, in collaboration with the Research IT Office.
===Other New Web Properties===
===Other New Web Properties===
In a few specific situations, creating a web property outside of our CMS and existing visual interface design may be acceptable. Those situations include times where:
In a few specific situations, creating a web property outside of our CMS and existing visual interface design may be acceptable. Those situations include times where:
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*Strategic Communications  
*Strategic Communications  
*Information Technology
*Information Technology
 
*UNMC Policy No. 6081, [[Social Media]]
*[https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise
*[https://brandwise.unmc.edu/wp-content/uploads/2021/07/UNMC-Web-Style-Guide_01.pdf Web Style Guide]
*[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form]


This page maintained by [mailto:dpanowic@unmc.edu dkp].
This page maintained by [mailto:dpanowic@unmc.edu dkp].