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Policy No: 6078
Effective Date: 04/01/10
Policy for Off-campus Photography
August 2009, the University of Nebraska Medical Center unveiled a new graphic identity intended to convey purposeful, strategic messages to all audiences. Through this process, it is UNMC's intent to ensure that photography representing UNMC is consistent with the UNMC brand. UNMC has identified preferred vendors to ensure that UNMC's brand is protected at pre-negotiated rates. The following policy is designed to ensure that all campus units, centers, departments, sections, other administrative areas and individuals requiring photography do so within the brand framework.
Off-campus photography services must be contracted with one of our preferred vendors to ensure compliance with UNMC brand standards. Use of photographers for ceremonial events, such as commencement, hoodings and white coat ceremonies, may be exempted from this policy, but Public Relations should be consulted first. For photography needs, it is recommended that on-campus departments and vendors contact Public Relations. If the need is beyond what Public Relations can provide, PR can assist the campus units in finding the appropriate preferred vendor for the job.
When a UNMC entity wishes to utilize an outside vendor to take photography (see above exception), they must utilize one of our preferred vendors. Reimbursement will be denied for those in violation of this policy. To allow the use of an outside vendor, a purchase requisition should be prepared by the requesting campus unit and approved by Public Relations, before any work is to be done with an outside vendor. After approval, the purchase requisition would be sent to Purchasing for the processing of a purchase order.
For a list of the preferred vendors, visit the branding resources Web site.
Any questions about this policy should be referred to Public Relations.
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