Off-campus Photography

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Policy No: 6078
Effective Date: 04/01/10
Revised Date: 01/03/22
Reviewed Date: 01/03/22

Policy for Off-campus Photography, Videography


In 2014, the University of Nebraska Medical Center unveiled a new graphic identity intended to convey purposeful, strategic messages to all audiences. Through this process, it is UNMC's intent to ensure that all photography and videography representing UNMC is consistent with the UNMC brand. To that end, UNMC has identified preferred vendors to ensure that UNMC's brand is protected whenever video and photography services Strategic Communications approves the use of outside vendors. The following policy is designed to ensure that all campus units, centers, departments, sections, other administrative areas and individuals requiring photography and/or videography do so within the brand framework.


Off-campus photography and videography services must be contracted with one of our preferred vendors to ensure compliance with UNMC brand standards. Use of photographers and videographers for ceremonial events, such as commencement, hoodings and white coat ceremonies, may be exempted from this policy, but Strategic Communications should be contacted first. For photography or videography needs, on-campus departments and vendors should contact Strategic Communications via UNMC Brand Wise. If the need is beyond what Strategic Communications can provide, the campus unit will be directed to a listing of appropriate preferred vendors for the job.

When a UNMC entity wishes to utilize an outside vendor to take photography or videography (see above exception), they must utilize one of our preferred vendors. Reimbursement will be denied for those in violation of this policy. Once the use of an outside vendor has been approved by Strategic Communications, the procurement process should be followed.

For a list of the preferred vendors, visit UNMC Brand Wise.

Additional Information

  • Any questions about this policy should be referred to Strategic Communications.
  • UNMC Brand Wise.

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