Secondary Logos

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Policy No.: 6080
Effective Date: 01/06/11
Revised Date: 01/03/22
Reviewed Date: 01/03/22

Secondary Logos

It is the policy of the University of Nebraska to invest in a single visual identity, rather than maintain multiple logos that confuse the audience and diffuse the message. As a result, any secondary logo or campus icon (new or revised) must complete an approval process. A limited number of secondary logos have been approved across the University of Nebraska. Although largely discouraged, secondary logos can be valuable in building the brands of entities that are part of the University but that have a strong external focus.

Criteria for approval

The University-wide Identity Committee will base recommendations on these criteria:

  1. Contractual or legal agreements.
  2. Gift agreements in which a donor has required certain identification as a condition of the gift.
  3. Revenue-generating enterprises that have developed or may develop significant equity in their logo as a marketing tool to external audiences or whose existence depends on external public support. The applicant must demonstrate a commitment to investing in the development of the organization's brand image as a marketing tool - not just a logo.

Academic colleges, departments and programs are not eligible for secondary logos. All UNMC requests must follow the secondary logo procedure, which includes submission of the Request for Approval of New or Existing Secondary Logo Form.

The approved University of Nebraska wordmark and UNMC secondary icon may be viewed on UNMC Brand Wise, where a request for digital copies also may be submitted.

Secondary logo requests should be made at least 30 days before using it on any publication, website, collateral, etc.

Additional Information

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