Web Governance: Difference between revisions
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[[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[ | [[General Accounting]] | [[SBIR/STTR Program Participation]] | [[Supplemental Compensation Plan]] | [[Facilities Management/Planning]] | [[Purchasing]] | [[Strategic Communications]] | [[Facility Identification]] | [[Serving Alcoholic Beverages]] | [https://nebraska.edu/-/media/unca/docs/offices-and-policies/policies/policies/university-of-nebraska-travel-policy.pdf NU Travel Policy] | [[Travel Restrictions]] for Nebraska Medicine and UNMC | [https://fleetmanagement.unl.edu/policies NU Fleet Management Policies] | [[Reproducing Copyrighted Materials]] | [[Bank Card Processing]] | [[Student Training Agreement]] | [[Volunteer]] | [[Cash Handling]] | [[Fraud]] | [[Assigning Research Lab Space]] | [[Space Scheduling and Fundraising]] | [[Academic Personnel Records]] | [[Cell Phone]] | [[Off-campus Graphic Design and Related Printing]] | [https://wiki.unmc.edu/index.php/Off-campus_Photography Off-campus Photography, Videography] | [[Tax Exempt Financing and Tracking of Both Qualified Use and Non-Qualified Use of Research Space]] | [[Secondary Logos]] | [[Social Media]] | [[Sensitive Equipment Tracking]] | [[International Visitors]] | [[Accounts Receivable Management]] | [[Regulations on the Use of University Facilities and Grounds]] | [[Tuition Remissions]] | [[Collections Management]] | [[Web Governance]] | [[Student Fee Administration]] | ||
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Policy No: '''6090'''<br /> | Policy No: '''6090'''<br /> | ||
Effective Date: ''' | Effective Date: '''11/16/21'''<br /> | ||
Revised Date: <br /> | Revised Date: <br /> | ||
Reviewed Date: ''' ''' <br /> | Reviewed Date: ''' ''' <br /> | ||
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In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | In consultation with stakeholders across the institution, we've established web governance policies to empower units to quickly create and publish engaging, accurate, consistent and relevant digital content that supports UNMC's mission. The policies set forth here dovetail with the processes and standards established in the Web Style Guide and are supported by required web training courses. <br /> | ||
Strategic Communications and Information Technology jointly maintain and enforce these policies in cooperation with UNMC’s web governance board. | |||
==Digital Communications Core Values== | ==Digital Communications Core Values== | ||
===Audience-Centered=== | ===Audience-Centered=== | ||
An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | An audience-first approach to UNMC's digital presence is a natural extension of our commitment to leading-edge research, rigorous education and transformative patient care. Focusing our approach on our audiences helps to make our site approachable and easy to use.<br /> | ||
Primary audiences for UNMC’s web presence include: | Primary audiences for UNMC’s external web presence include: | ||
#Prospective students | #Prospective students | ||
#Prospective faculty/researchers | #Prospective faculty/researchers | ||
Secondary audiences for UNMC’s web presence include: | Secondary audiences for UNMC’s external web presence include: | ||
#Prospective staff | #Prospective staff | ||
#Current students | #Current students | ||
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#Alumni | #Alumni | ||
#The local community | #The local community | ||
#Patients (This audience primarily | #Patients (This audience primarily falls to our clinical partners, including Nebraska Medicine, Children’s Hospital & Medical Center and others.) | ||
Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives | Prioritization of digital projects will be based on the needs of UNMC's most important audiences, and institutional resources will be allocated accordingly. The Web Governance Board sets a roadmap for new digital initiatives. | ||
The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes. | The navigation and information architecture for UNMC’s digital presence is based on primary audience needs rather than on the university’s organizational chart or internal processes. | ||
University websites should enable visitors to find desired information and complete intended transactions quickly. The UNMC website shall be designed to best serve all audiences by focusing on our website visitors’ needs. User-centered design principles shall be implemented in tandem with usability testing. | |||
===Brand Consistent=== | ===Brand Consistent=== | ||
Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | Effective brands maintain a consistent experience across all properties. Consistency is the most important factor in ease of navigation and effective communication. UNMC websites and all digital presences must conform to UNMC's standards for communication and branding. | ||
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*Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | *Integrating approved third-party systems, tools, and business applications. There may be a charge for this service. | ||
====Other IT responsibilities include:==== | ====Other IT responsibilities include:==== | ||
*Administrating new and existing user accounts | *Administrating new and existing user accounts for website editors. | ||
*Building unit-or department-level site structures in the content management system. | *Building unit-or department-level site structures in the content management system. | ||
*Providing ongoing training in the content management system for authors, editors, and publishers. | *Providing ongoing training in the content management system for authors, editors, and publishers. | ||
*Assisting editors with questions and troubleshooting issues. | *Assisting editors with questions and troubleshooting issues. | ||
==Governing | ==Governing Board== | ||
UNMC has a governing board that prioritizes and funds web initiatives across the institution | UNMC has a governing board that prioritizes and funds web initiatives across the institution. | ||
===Web Governance Board=== | ===Web Governance Board=== | ||
UNMC's web governance board reviews, prioritizes and approves requests for new features and functionalities for UNMC's digital properties — particularly those requests that require financial investment and that will benefit multiple units across the institution. | UNMC's web governance board reviews, prioritizes and approves requests for new features and functionalities for UNMC's digital properties — particularly those requests that require financial investment and that will benefit multiple units across the institution. | ||
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| iEXCEL || Library | | iEXCEL || Library | ||
|- | |||
|Student Success | |||
|} | |} | ||
====Meeting Cadence==== | ====Meeting Cadence==== | ||
The web governance board meets annually to create a roadmap of web improvement efforts and to approve corresponding budgets. Once the board has approved the annual roadmap, Strategic Communications will review subsequent requests and escalate them to the board through the year, as necessary. | The web governance board meets annually to create a roadmap of web improvement efforts and to approve corresponding budgets. Once the board has approved the annual roadmap, Strategic Communications will review subsequent requests and escalate them to the board through the year, as necessary. | ||
The board meets quarterly to review the progress of approved projects and to disposition new requests. | |||
New requests, disposition of requests and the governance board’s meeting cadence will be communicated to campus web content developers via a Teams site for UNMC Web Content Developers. | |||
=== Teams site for UNMC Web Content Managers === | |||
This site is open to all UNMC web content managers and offers a platform for Q&A, resolutions of issues, suggestions and feature requests. Actions of the Web Governance Board will be communicated through the Teams site. | |||
==== The Teams site offers these functions: ==== | |||
* Identifying issues and opportunities related to improving UNMC’s web presence. These opportunities include requests for content management system template modifications, new visual design needs, new tools, and other new features. | |||
* Providing peer-to-peer support and expertise. | |||
* Sharing ideas and discussing site development issues. | |||
=== | ==== Channel topics within the Teams site include: ==== | ||
* Accessibility. | |||
* Content management system updates. | |||
* Content audits, updates. | |||
* Design templates, components. | |||
* Guidelines and style notes. | |||
* Welcome and quick links to other resources, such as the CMS knowledge base, brand guide, web style guide, web writing guidelines and the AP Stylebook. | |||
==Decentralized Responsibilities== | ==Decentralized Responsibilities== | ||
Multiple units and areas across UNMC share the responsibility for managing the institution’s web presence. Properly trained content contributors at division, department, and office levels may edit and publish existing content through content management systems managed by Strategic Communications and Information Technology. | Multiple units and areas across UNMC share the responsibility for managing the institution’s web presence. Properly trained content contributors at division, department, and office levels may edit and publish existing content through content management systems managed by Strategic Communications and Information Technology. | ||
Baseline qualifications for content contributors include: | Baseline qualifications for content contributors include: | ||
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The process for gaining content contributor access includes the following: | The process for gaining content contributor access includes the following: | ||
*Please have your supervisor complete an [https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 authorization form] that confirms your role as a content contributor for your area. | *Please have your supervisor complete an [https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 authorization form] that confirms your role as a content contributor for your area. | ||
*Strategic Communications will assign you to [https://nebraska.bridgeapp.com/learner/courses online training modules]. These courses also are available on-demand in nebraska.bridgeapp.com under UNMC Web Content Management. | *Strategic Communications will consider the nomination and, if approved, will assign you to [https://nebraska.bridgeapp.com/learner/courses online training modules]. These courses also are available on-demand in nebraska.bridgeapp.com under UNMC Web Content Management. | ||
Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system. | Once you’ve completed all the required initial training and you’ve signed your in-course acknowledgement of UNMC’s Web Style Guide, your account will be enabled with content contributor permissions in the system. | ||
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*An individual owner | *An individual owner | ||
*A predetermined review cycle | *A predetermined review cycle | ||
====Maintaining | ====Maintaining Access to Content Management Systems==== | ||
In order to keep a CMS account in good standing, content contributors will need to: | In order to keep a CMS account in good standing, content contributors will need to: | ||
* | *Actively edit assigned sites and pages over the course of the previous six months. | ||
*Follow our web standards and guidelines in maintaining pages | *Follow our web standards and guidelines in maintaining pages. | ||
Content contributors | Content contributors who do not actively edit their assigned websites and pages for six months or more will be notified that their access is being removed by Information Technology. In order to restore access, content contributors must repeat all training. | ||
==Web Content Classifications== | ==Web Content Classifications== | ||
===UNMC.edu=== | ===UNMC.edu=== | ||
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There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br /> | There are limited exceptions to the use of Cascade. For example, the need to place web content behind a log-in will be handled within UNMC's branded instance of WordPress. Rarely, the need for research functionality that can't be provided within Cascade will warrant another environment. In these cases, Strategic Communications will refer requests to and collaborate with the UNMC Research IT Office.<br /> | ||
Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via request form. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu | Requests for new sites, features, content and other changes in Cascade or WordPress may be submitted to Strategic Communications, via [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf request form]. Domain names will follow the convention of unmc.edu/sitename. The subdomain construction – sitename.unmc.edu is reserved for web applications and may not be used without permission from Strategic Communications and Information Technology. [https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Follow these procedures to submit a request]. | ||
===Intranet=== | ===Intranet=== | ||
Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications. | Our intranet – info.unmc.edu – contains password-protected content for our internal community — current students, faculty and staff. The intranet is managed by Strategic Communications. | ||
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Units that publish information on a contracted site or application are responsible for ensuring the currency, factual accuracy and editorial quality of all information presented on the site. | Units that publish information on a contracted site or application are responsible for ensuring the currency, factual accuracy and editorial quality of all information presented on the site. | ||
==Web Publishing Tools== | ==Web Publishing Tools== | ||
In addition to UNMC’s two enterprise-level content management systems — Hannon Hill Cascade | In addition to UNMC’s two enterprise-level content management systems — Hannon Hill Cascade and WordPress — UNMC also has enterprise accounts with a number of related tools and services that include: | ||
*Accessibility, Broken Links, and Other Issues: SiteImprove | *Accessibility, Broken Links, and Other Issues: SiteImprove | ||
*Search: Google Custom Search | *Search: Google Custom Search | ||
*SEO Research: SEMRush | *SEO Research: SEMRush | ||
*Calendar: Localist | *Calendar: Localist | ||
*Forms: | *Forms: Formstack | ||
*Analytics: | *Analytics: Siteimprove Analytics | ||
*Digital Asset Management (photo database): WebDAM | *Digital Asset Management (photo database): WebDAM by Bynder | ||
*E-newsletters: Constant Contact | *E-newsletters: Constant Contact | ||
*News Tool | *News Tool | ||
Content contributors may gain access to these tools through Strategic Communications. | Content contributors may gain access to these tools through Strategic Communications. | ||
==Web Standards and Policies== | ==Web Standards and Policies== | ||
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Sites not conforming to our guidelines may not use UNMC's logo or in any way imply that the institution has approved or sanctioned those sites. Managers of non-conforming sites must work with Strategic Communications to establish a reasonable timeframe for either sunsetting their sites or assuring that their sites meet the institution’s brand standards and accessibility guidelines . | Sites not conforming to our guidelines may not use UNMC's logo or in any way imply that the institution has approved or sanctioned those sites. Managers of non-conforming sites must work with Strategic Communications to establish a reasonable timeframe for either sunsetting their sites or assuring that their sites meet the institution’s brand standards and accessibility guidelines . | ||
==Additional Information== | ==Additional Information== | ||
*[ | *[https://www.unmc.edu/strategic-communications/index.html Strategic Communications], 402-559-6668 | ||
*Information Technology, 402-559- | *[https://info.unmc.edu/it/ Information Technology], DevOps, 402-559-2059 | ||
*UNMC Policy No. 6001, [[Strategic Communications]] | *UNMC Policy No. 6001, [[Strategic Communications]] | ||
*UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | *UNMC Policy No. 6030, [https://wiki.unmc.edu/index.php/Informed_Consent_for_UNMC_Media Informed Consent for UNMC Media Production and Distribution] | ||
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*UNMC Policy No. 6081, [[Social Media]] | *UNMC Policy No. 6081, [[Social Media]] | ||
*[https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise | *[https://brandwise.unmc.edu/ UNMC brand guidelines] site, Brand Wise | ||
*[https://brandwise.unmc.edu/ | *[https://brandwise.unmc.edu/unmc/web-style-guide/ Web Style Guide] | ||
*[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form] | *[https://forms.monday.com/forms/3388a5ccc97116e2f5996c161d7e012a?r=use1 Cascade CMS Access Request Form] | ||
*[https://info.unmc.edu/it/_documents/unmc-domain-name-process.pdf Domain Name Process and Request Form] | |||
This page maintained by [mailto: | This page maintained by [mailto:mhurlocker@unmc.edu mh]. | ||